Bulgari's Holiday Decor Salutes the End of Chinese New Year

NEW YORK, Nov. 21, 2013 /PRNewswire/ -- Starting Sunday night, Nov. 24, Bulgari will light up Fifth Avenue for the second year in a row with a majestic installation:  a luminous serpent of 200 feet wrapping around its flagship store at the corner of 57^th Street.  The Italian maison's iconic symbol of haute jewelry has inspired a remarkable Christmas decoration and Year-of-the-Snake celebration with striking visual impact.  The significant structure is in the shape of the famous Serpenti diamond necklace:  its surface is composed of more than 52 iridescent scales, each one more than three feet tall and illuminated with thousands of LED lights.

(Photo: http://photos.prnewswire.com/prnh/20131121/NY22285)

This year's serpent will feature a surprising new element which is sure to add to the holiday cheer. 

Photo Op: The installation, which requires four days to install, begins tonight and ends on Sunday.

SOURCE Bulgari