AUSTIN, Texas, Dec. 6, 2016 /PRNewswire/ -- Bulldog Solutions announced this month that it's been named Frontier Communications' agency of record to develop the company's demand generation campaigns for Small/Medium Business and Enterprise markets. As Frontier continues to expand into the commercial space, Bulldog expects to launch its first set of campaigns in January with an integrated approach that combines direct response, media, social and sales enablement strategies.
"The commercial market is a critical growth engine for Frontier, and we recently restructured the company to better focus on it," said Cory Jones, Frontier's Vice President of Commercial Marketing. "It was critical to identify an agency that understood a complex B2B sales cycle to attract, engage, nurture and deliver qualified leads to an expanding sales force. Bulldog has a unique blend of strategic, creative and technical chops that are necessary to compete and win in today's complex digital marketplace. We're delighted to be working with them."
Frontier Communications is an S&P 500 company that delivers video, data, voice, digital protection and advanced business connectivity solutions over a fiber-rich network to customers in 29 states. Its commercial division serves customers in the small, medium, enterprise and carrier/wholesale segments.
"Business customers are looking for something different from their telecommunications partner," said Brian Maschler, Chief Creative Officer of Bulldog Solutions. "Businesses need to know what Frontier can do for them—and we're excited to bring that story to life."
About Bulldog Solutions
Headquartered in Austin, Texas, Bulldog Solutions is a modern marketing agency focused exclusively on complex B2B, developing campaigns for some of the world's largest brands, including TD Ameritrade, IBM, Zendesk and more, by blending marketing tech with persuasive creative concepts. The growing agency was also named Symantec's global agency of record earlier this year and was recently named one of the 2017 B2B Top Shops by Chief Marketer.
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SOURCE Bulldog Solutions, Inc.