® Expands Retail Marketplace With Popular Gift Card Brands

ALISO VIEJO, Calif., Jan. 19, 2011 /PRNewswire/ --, The Internet Superstore™, today announced that shoppers now can enjoy access directly on the site to hundreds of popular gift card brands from dining, entertainment, fashion, home improvement and sporting goods stores.

"Redeemable cards are a great gift solution for time-strapped online shoppers," said Neel Grover, CEO and president of "Whether searching for friends, family members, colleagues or other important people in their lives, shoppers now have convenient access to a large selection of popular retail-branded gift cards without ever having to leave the site."

Consumers looking to save time while shopping for multiple friends and family members will benefit from the vast selection of cards from Build-A-Bear Workshop®, Regal Entertainment Group®, Sephora® and more. Shoppers can search by category, brand and a range of denominations. Gift cards can be used online or at issuing retailer locations.'s robust Marketplace features more than nine million products from thousands of qualified third-party retailers. The Marketplace has been a major driver of the company's overall growth, with sales on Black Friday and Cyber Monday of the holiday 2010 season up by more than 100 percent, compared to the same periods last year.

The Marketplace spans more than 20 product categories, including games, apparel and shoes, books, bags and luggage, fragrance, home and outdoor, software, sporting goods, jewelry and watches, toys and baby goods, wine and more. continues to aggressively add qualified new sellers and categories, though the company limits Marketplace participation to retailers offering strong customer service and fulfillment excellence.

To shop for top branded gift cards on, visit


With more than 18 million customers, is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods.  Founded in June 1997, is headquartered in Aliso Viejo, Calif, and owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.® and The Internet Superstore™ are trademarks of Inc.  



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