The Sacramento Region's One-Stop Shop for Buying Digital Media; Public Broadcasting Operation Reaching 300,000 Northern Californians

SACRAMENTO, Calif., Feb. 17 /PRNewswire/ -- The Sacramento Press today announced that Capital Public Radio, the local National Public Radio affiliate and Northern California's largest public broadcasting operation, has joined the Sacramento Local Online Ad Network (SLOAN). With Capital Public Radio, SLOAN has grown to over 30 premier sites, providing national and local brands with a convenient, efficient and rapidly expanding platform for buying digital media in the Sacramento region.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091008/TSPLOGO)

SLOAN was launched in January to better serve the needs of local, independent online publishers and is the Sacramento area's one-stop shop for digital ad buying.  It's a simple and effective way for advertisers to buy digital media in the region, delivering millions of impressions via numerous prestigious, local websites. Advertisers conveniently create only one set of creative and have one point of contact.

"Capital Public Radio is a cornerstone media outlet in the Sacramento community," said Ben Ilfeld, co-founder and chief operating officer, Sacramento Press.  "Since the inception of SLOAN, I have been excited by the opportunity to work with such a high-caliber and high-quality public, local media outlet. I am truly proud of our new private-public partnership -- the very first of its kind."

Capital Public Radio serves more than 420,000 listeners per week with classical music, jazz, and in-depth news and information programming. CPR operates seven listener-supported, non-commercial public radio stations. 88.9 KXPR (Sacramento), 90.9 KXJZ (Sacramento), 91.7 KXSR (Groveland), 90.5 KKTO (Tahoe City), 88.7 KXJS (Sutter), 88.1 KQNC (Quincy), and 91.3 KUOP (Stockton) are licensed to Sacramento State.

SLOAN offers independent online publishers and organizations like Capital Public Radio a new advertising-revenue channel. SLOAN was designed so advertisers can take advantage of the network's reach and targeted audiences. SLOAN is supported by Adify's technology platform, a best-in-class vertical ad serving platform.

Advertisers that want to increase their advertising reach in the Sacramento region, as well as publishers that want to be considered for membership in SLOAN, can access more information at www.sacad.net.  

About The Sacramento Press

Aiming to rewrite the rules of journalism through community engagement, The Sacramento Press uses a hyper-local lens and an army of 800-plus community contributors to offer reporting and commentary on all news and issues of interest to residents of the city's communities.  Through its powerful website, events and marketing services, the pioneering online media outlet partners with local business to advance their brands through sponsorships of community activities. It also provides businesses social-networking-advisory services.

About SLOAN

SLOAN stands for the Sacramento Local Online Ad Network. Welcome to a simple and effective way to buy digital media in the region.  This is a turnkey process to digital advertising reach for the entire Sacramento region.  SLOAN has effectively and efficiently changed the way you buy digital media in Sacramento. SLOAN offers more than 30 premier publishers as part of its network.  Learn more about SLOAN at www.sacad.net.

SOURCE The Sacramento Press

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