Captain of All Rum Spices Up "Taco Tuesday" Fiestas Success of New White Rum and Emerging Group Taco Occasion Leads to Mouth Watering Captain Morgan® Taco Rum

ST. CROIX, U.S. Virgin Islands, March 31, 2014 /PRNewswire/ -- CAPTAIN MORGAN® has been the life of the party for decades and for just as long, taco has been at the heart of every fiesta.  It's time the two become one. CAPTAIN MORGAN® is "spicing" up its newest white rum offering and reinvigorating the entire category with a taco flavored rum, perfect for the loads of individuals falling in love with all things cheese, beef and crunch.

CAPTAIN MORGAN® has rested on its laurels and watched as other spirits reigned during times like Cinco de Mayo and other celebrations perfect for throwing up your hands and jumping into a salsa dance. On that note, CAPTAIN MORGAN® Taco Rum is ready to join the party and will be officially released this week on the day most notorious for responsible consumption – Taco Tuesday.

Crafted by mixing the Caribbean's finest white rum with Mexico's freshest blends of cheddar, jack and Chihuahua cheeses, along with green chilies, perfectly diced tomatoes and succulent beef, each sip of CAPTAIN MORGAN® Taco Rum delivers a remarkably delicious, yet zesty taste. Like its predecessor, this liquid is five times distilled to ensure a smooth finish that explodes with authentic flavor to delight even the most avid taco connoisseurs.

"We tested countless flavors, everything from spicy enchilada to shrimp quesadilla, but with taco, we are confident that we have struck lightning in a bottle," said Tom Herbst, Vice President of Marketing, Rums for Diageo North America. "CAPTAIN MORGAN® Taco Rum is set to be the first of many new game-changing flavors for the brand. We encourage consumers to enjoy responsibly and share all their zesty experiences!"

With a more diverse flavor, CAPTAIN MORGAN® Taco Rum packs a bigger punch than the rest of the brand's offering.  Its suggested pour, a taco-tini, served in a shredded cheese rimmed glass looks to overtake the popularity of margaritas this summer and has earned rave reviews from various mixologists.  With the recent lime shortage, consumers are encouraged to garnish all their CAPTAIN MORGAN ® Taco Rum cocktails with a jalapeno to add some heat. The product will be available for a limited time with a suggested retail price of $16.99. Consumers can visit https://www.facebook.com/CaptainMorganUSA to learn more and order the product.

As consumers across the country discover this new and unforgettable liquid, CAPTAIN MORGAN® reminds you to raise your glass – and tacos, but always in moderation!

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere. Happy April Fool's Day.

Contacts:

Sari Brecher       

Travis Rexroad

Diageo                

Taylor

646.223.2019       

704.644.6931

sari.brecher@diageo.com  

trexroad@taylorstrategy.com  

Photo - http://photos.prnewswire.com/prnh/20140331/NY94705

SOURCE Diageo



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