2014

Casio Advances Pro Trek Series With Innovative New Timepiece PRW3000-1 Boasts Smaller Sensor and Lower Power Consumption with Casio's Triple Sensor Version 3 Technology

DOVER, N.J., Aug. 20, 2013 /PRNewswire/ -- Known for its rugged, stylish and versatile timepieces, Casio America, Inc. continues to raise industry standards with the introduction of the PRW3000-1 to its PRO TREK series. Built with Casio's next-generation Triple Sensor Version 3 Technology and Tough Solar Power, the PRW3000-1 is the ultimate accessory for adventure seekers and outdoor enthusiasts alike.

"The latest addition to our PRO TREK series is exciting, as the new timepiece features cutting-edge technology, a smaller case, sleeker design, and improved functionality," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "The PRW3000-1 represents our continued dedication to providing quality timepieces built to endure life's most exciting adventures."

The first of its kind, the PRW3000-1 is outfitted with the Casio's next-generation Triple Sensor Version 3 Technology, which features a downsized direction sensor and pressure sensor for altimeter/barometer readings and thermometer. The benefit of this downsizing of the sensors means it takes up only 5% of the space of the previous sensor and consumes only 10% of the energy, improving the frequency and resolution of altitude readings from 5m to 1m increments and from 5 seconds to 1 second respectively.  This coupled with an increase in continuous compass measurements from 20 seconds to 60 seconds increases the accuracy and speed with which these features monitor nature's elements and how they are utilized for high energy activities across the board.

Another new feature in the PRW3000-1 is an atmospheric pressure trend alarm that gives a notification in response to sudden swings in atmospheric pressures, to keep users constantly informed of pressure swings that might otherwise be overlooked.

Equipped with Casio's Multi-Band 6 Atomic Timekeeping technology, the PRW3000-1 alleviates concerns about changing the time for daylight savings time or leap years. This timepiece automatically synchronizes with atomic clocks in the US, Germany, the UK, China and two in Japan based on the user's home city setting.

The PRW3000-1 also operates with Casio's Tough Solar Power Technology. Its battery life is approximately six (6) months without further exposure to light and the watch has a Power Save feature that allows the timepiece to power down when not exposed to light for a certain period of time, thus conserving energy. This eco-friendly solar battery powered timepiece can be charged even in low or fluorescent light, eliminating the need for continuous battery changes.

Designed with the most innovative technological functions, the PRW3000-1 possesses the following comprehensive feature set:

  • Tough Solar Power
  • Multi-Band 6 Atomic Timekeeping
  • 100M Water Resistant
  • Low Temperature Resistant (-10C/14F)
  • Digital Compass with Bearing Memory
  • Altimeter
  • Barometer with tendency alarm
  • Thermometer
  • Sunrise and Sunset Data
  • World Time (48 Cities + UTC)
  • Full Auto EL Backlight with Afterglow
  • 4 Daily Alarms + 1 SNZ
  • 1/10 Second Stopwatch (1,000HR)
  • Countdown Timer (24HR)
  • 12/24 Hour Formats
  • Power Saving Function

With a gray, soft urethane band, the PRW3000-1 is lightweight and provides durability and comfort on every excursion. The PRW3000-1 will be available in September 2013 at select jewelers and retailers nationwide for a MSRP of $300. For additional information on Casio's PRO TREK outdoor watch series, please visit www.ProTrek.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.CasioUSA.com.

SOURCE Casio America, Inc.



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