Casio Pro Trek Goes Off Road With Jeep Jamboree in 2015

DOVER, N.J., March 31, 2015 /PRNewswire/ -- Casio America, Inc. is thrilled to announce its PRO TREK brand of rugged, Triple Sensor outdoor timepieces is now a sponsor of Jeep Jamboree USA for the company's 2015 event season. Through this sponsorship, Casio will introduce the PRO TREK brand to a new audience of Jeep owners and offer them essential tools to assist in the navigation of a variety of outdoor adventures during the Jeeping season.

"Jeep Jamboree's vision is aligned with Casio's, as we are both committed to providing adventure seekers and weekend warriors alike the opportunity to do what they love most with the necessary tools to accomplish their goals," said David Johnson, vice president of Casio's Timepiece division. "We are extremely excited to be a sponsor of Jeep Jamboree USA's national events in 2015 as they are a natural partner for the PRO TREK brand."

For more than sixty years, Jeep Jamboree USA has been organizing off-road adventure weekends nationwide for outdoor enthusiasts and their Jeep vehicles. Founded by an Off-Road Hall of Famer, an Explorers club member and the ultimate pioneer, Mark A. Smith, the world's largest Jeep adventure company typically conducts over 30 Jeep trips throughout the Jeeping season, which runs from March to November. The family-owned company strives to provide Jeep 4x4 owners with both the ultimate off-roading experiences and an annual trip tradition.

"It is fantastic to have Casio on board as a sponsor for the 2015 season," said Jeep Jamboree USA, Vice President, Pearse Umlauf. "It is important for our Jeep Jamboree attendees to have the proper equipment to assist them on their Jeeping expeditions. Casio's PRO TREK timepieces are ideal for our Jeep community as they offer a wide variety of features that can withstand the harshest of environments."

As part of the sponsorship, Casio PRO TREK will sponsor Jeep Jamboree's "Tips of the Trail," which will be featured on Jeep Jamboree USA's social media channels. The tips will include off-roading, outdoor and lifestyle advice for both Jeep owners and PRO TREK outdoor enthusiasts. In addition, Jeep Jamboree attendees can put those tips to the test by posting a lifestyle photo of themselves participating in an outdoor activity they love (in addition to Jeeping) on Facebook or Instagram and tag Casio PRO TREK with the #PROTREKJamboree hashtag. Beginning April 30, 2015, attendees can also go to the Casio PRO TREK website and submit their photos for a chance to be randomly selected to receive a PRO TREK watch to use during their next Jeep Jamboree event.

Casio's PRO TREK line of Triple Sensor watches is designed and engineered to make them essential tools for outdoor pursuits. With features including Tough Solar Power, Triple Sensor Version 3 Technology (i.e. altimeter/barometer, digital compass and thermometer), water resistance, low temperature resistance, daily alarms, stopwatch, and more, PRO TREK timepieces are equally suited for the experienced adventurer who not only enjoys Jeeping, but likes climbing, hiking, camping, mountain biking and hunting/fishing as well. Casio's PRO TREK series offers rugged, stylish and versatile timepieces with features that will enhance the overall experience for Jeep owners. 

To learn more about Casio's PRO TREK series of timepieces including the PRO TREK PRG270, please visit www.ProTrek.Casio.com.

About Casio America, Inc. 
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About PRO TREK 
Casio's PRO TREK line of Triple Sensor watches is designed and engineered to make them essential tools for outdoor pursuits. With technologies including Tough Solar Power, Triple Sensor (i.e. altimeter/barometer, digital compass and thermometer), water and low temperature resistance, daily alarms, stopwatch, and more, they're equally suited for the experienced adventurer as well as the weekend warrior who enjoy climbing, hiking, camping, mountain biking, hunting; almost any outdoor adventure. Casio's PRO TREK collection offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience. For additional information on Casio's PRO TREK line of timepieces, please visit www.PROTREK.Casio.com.

About Jeep Jamboree USA 
Formed in 1953 by 4x4 pioneer, Mark A. Smith, Jeep® Jamboree USA is an off-road adventure company that brings together people who share a love of the outdoor and their Jeep 4x4s for off-road treks across the country.  Smith organized the first-ever Jeep Jamboree and voyaged across the Sierra Nevada Mountains by way of the old Rubicon Trail.  In 1954, Willys Motors (then manufacturer of Jeep vehicles) became involved with the adventure, and Jeep Jamborees have been an off-road tradition ever since. Today Jeep Jamboree USA conducts over 30 family oriented Jeep 4×4 trips nationwide annually and has grown from 155 participants at the first Jamboree to more than 7,500 expected in 2015.  www.jeepjamboreeusa.com

SOURCE Casio America, Inc.