Cat® Machine Featured in Latest Bond Film -- SKYFALL
The world's favorite secret agent, 007, takes control of a 320D L Cat hydraulic excavator in movie's famous opening action scene
PEORIA, Ill., Oct. 15, 2012 /PRNewswire/ -- Two iconic brands – James Bond and Caterpillar Inc. (NYSE: CAT) – join together for the 23rd Bond adventure, SKYFALL. The Bond films are known for action-packed opening sequences, and in SKYFALL part of the thrilling sequence features James Bond, played by Daniel Craig, operating a Cat excavator. Of course only the British Secret Service agent does it on a train that's barreling down the tracks through the Turkish countryside.
"Seeing our machine on the big screen is exciting. Seeing it featured in the world's longest running film franchise is simply amazing," said Diane Lantz-Rickard, Caterpillar Global Brand Marketing Manager. "Our brand has been featured in more than 20 movies dating as far back as 1927, and we worked with the Bond films previously in THE WORLD IS NOT ENOUGH, 1999. We're proud to continue the association with such a respected and globally known brand."
Caterpillar prides itself on designing and building equipment to meet customers' needs. In this case, the customization involved something unique – putting the cab on the opposite side of the 320D L as requested by EON Productions, the James Bond production company.
"The cab switch, required for the location of the shoot and interaction between characters, took several months of pre-planning," said Robert Woodley, Caterpillar Communications Manager for Europe, Africa, Middle East and the CIS. "The biggest challenge involved changing the electronics and hydraulics to accommodate the cab on the other side of the machine. Ultimately, two 320D L excavators were produced in Caterpillar's Akashi, Japan, plant for SKYFALL. Cat dealers Finning UK and Borusan Makina were in on the action, too. Finning UK assisted the special effects (SFX) department in technical support and supply of parts for the excavators. At the site, Borusan Makina provided on-site expertise and services as well as equipment, such as generator sets, a skid steer loader and mini hydraulic excavator, for the shoot."
The world premiere of SKYFALL will be in London on October 23, 2012. It opens in UK cinemas on October 26, and continues showing worldwide on subsequent dates. For a complete list, visit www.skyfall-movie.com/releasedates. To catch a glimpse of 007 and the 320D L in action, watch the movie trailer at http://www.007.com/videos/.
For more than 85 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. With 2011 sales and revenues of $60.138 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company also is a leading services provider through Caterpillar Financial Services, Caterpillar Remanufacturing Services and Progress Rail Services. More information is available at: http://www.caterpillar.com.
Certain statements in this press release relate to future events and expectations and are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "believe," "estimate," "will be," "will," "would," "expect," "anticipate," "plan," "project," "intend," "could," "should" or other similar words or expressions often identify forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding our outlook, projections, forecasts or trend descriptions. These statements do not guarantee future performance, and we do not undertake to update our forward-looking statements.
Caterpillar's actual results may differ materially from those described or implied in our forward-looking statements based on a number of factors, including, but not limited to: (i) global economic conditions and economic conditions in the industries and markets we serve; (ii) government monetary or fiscal policies and infrastructure spending; (iii) commodity or component price increases and/or limited availability of raw materials and component products, including steel; (iv) our and our customers', dealers' and suppliers' ability to access and manage liquidity; (v) political and economic risks and instability, including national or international conflicts and civil unrest; (vi) our and Cat Financial's ability to: maintain credit ratings, avoid material increases in borrowing costs, and access capital markets; (vii) the financial condition and credit worthiness of Cat Financial's customers; (viii) inability to realize expected benefits from acquisitions and divestitures, including the acquisition of Bucyrus International, Inc.; (ix) international trade and investment policies; (x) challenges related to Tier 4 emissions compliance; (xi) market acceptance of our products and services; (xii) changes in the competitive environment, including market share, pricing and geographic and product mix of sales; (xiii) successful implementation of capacity expansion projects, cost reduction initiatives and efficiency or productivity initiatives, including the Caterpillar Production System; (xiv) sourcing practices of our dealers or original equipment manufacturers; (xv) compliance with environmental laws and regulations; (xvi) alleged or actual violations of trade or anti-corruption laws and regulations; (xvii) additional tax expense or exposure; (xviii) currency fluctuations; (xix) our or Cat Financial's compliance with financial covenants; (xx) increased pension plan funding obligations; (xxi) union disputes or other employee relations issues; (xxii) significant legal proceedings, claims, lawsuits or investigations; (xxiii) compliance requirements imposed if carbon emissions legislation and/or regulations are adopted; (xxiv) changes in accounting standards; (xxv) failure or breach of IT security; (xxvi) adverse effects of natural disasters; and (xxvii) other factors described in more detail under "Item 1A. Risk Factors" in our Form 10-K filed with the SEC on February 21, 2012 for the year ended December 31, 2011. This filing is available on our website at www.caterpillar.com/secfilings.
SOURCE Caterpillar Inc.
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