For individuals or organizations wanting an in-depth look and step-by-step approach to the process, Catapult's co-founder and principal Guy Murrel has published A Practical Guide to Strategic Narrative Marketing, a hands-on guidebook that is available on Amazon Books at https://www.amazon.com/Practical-Guide-Strategic-Narrative-Marketing/dp/1478777575
"A common challenge for companies of all types and sizes is having something compelling and unique to say and – perhaps more importantly – not sounding like every other business in the marketplace," said Murrel. "Strategic Narrative Marketing helps organizations break free of talking only about what they do. It elevates messaging much higher to an industry level that is insightful, visionary and 100-percent unique. Once you have a narrative that aims to drive the industry forward, all marketing functions, employees and executives can rally around a single, common purpose."
"With the Strategic Narrative Workshop and messaging framework Catapult developed we were able to uncover our industry vision through a narrative that immediately elevated our story and differentiated us as a true market leader," said Zubin Irani, CEO of cPrime. "Instead of talking about what we do, we are engaging with industry influencers at a much higher level and gaining market awareness as a company committed to moving the software industry forward."
While Strategic Narrative Marketing leads with a new approach to company storytelling and positioning and messaging, it also addresses the increasing need to have consistent and meaningful messaging themes that help drive public and analyst relations, social media marketing, content marketing and all forms of thought leadership. In addition, once a company defines its industry narrative and vision, all functions of the business can align around a single, common cause and collectively work toward a higher goal that transcends beyond company success. A core principle of the approach is based on the fact that all market-leading companies – the most successful and valuable – are category leaders and drivers through the sharing of industry vision and expertise.
"Each and every organization should adopt a Strategic Narrative to tell its 'story,'" said Terri Douglas, co-founder and principal of Catapult. "Every company has the opportunity to define the market landscape and industry mega-trends, and to convey a clear vision for the future that focuses on the market segment's growth and promise. This approach brings a company's vision to life and extends beyond marketing to every person in the organization. It facilitates a single, unified message – a common goal that many organizations find elusive and very difficult to create."
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About Catapult PR
For 17 years Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that help organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at http://www.catapultpr-ir.com.
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