CBS Outdoor Brings 3D Outdoor Advertising to New York's Grand Central Station State-of-the-Art Technology Marks First-Ever Out-of-Home High-Definition 3D Projection Ad Campaign

NEW YORK, Feb. 2 /PRNewswire-FirstCall/ -- CBS Outdoor today unveiled a first-ever event in out-of-home-advertising: a high-definition 3D projection display in New York City's Grand Central Station.  Utilizing state-of-the-art 3D technology and a custom theatre-like environment created exclusively for this outdoor advertising campaign, consumers will see 3D commercial spots, with audio, along with brand ambassadors who will be distributing special 3D glasses to the 70,000 commuters that pass by the display every day.  The 3D commercials will be shown daily from 11:30 AM to 1:30 PM (other broadcast commercials will be shown at all other times).

The event demonstrates how CBS Outdoor clients can convert existing television advertisements into captivating 3D versions that bring the commercial to life.  CBS Outdoor's use of 3D dioramas placed throughout the Shuttle passageway (where the projection screen is located) represents another first for Grand Central Station.  The 3D dioramas appear dimensional to the naked eye, giving the impression you can see around certain elements of the creative.  The New York billboard campaign, which will span the entire month of February, includes more than 100 pieces of client media elements throughout the station thus immersing commuters in a rich, vibrant media campaign that will entertain them like never before.

"CBS Outdoor is very proud to debut this revolutionary new step in outdoor advertising in one of the nation's highest-profile locations: Grand Central Station," said David Lane, vice president Digital Media CBS Outdoor.  "And we're thrilled to be doing so with Visa, whose 'Go World' high-definition 3D commercials will create a one-of-a-kind brand experience as well as a show-stopping moment for millions of commuters.  The interest and fascination in 3D technology has grown tremendously, and we're pleased to have partnered with N4D in bringing this theatrical quality experience to such an iconic destination."

"Working with CBS Outdoor is a tremendous opportunity for N4D," said Clif Parker, chief executive officer, N4D.  "Their best-in-class campaigns and willingness to innovate at the leading edge of outdoor advertising are a perfect match for N4D.  We look forward to building a strong, long-term partnership with CBS Outdoor and together pushing the boundaries of what digital outdoor advertising can become."

About CBS Outdoor

CBS Outdoor, a division of CBS Corporation (NYSE: CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China.  With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.  For more information, visit www.cbsoutdoor.com.

About N4D

N4D's goal is to change the way the world views information.  Using its decades of perception research and 3D industry experience, N4D creates, converts, and films 3D content that can be viewed comfortably over extended periods of time on any 3D display system.  N4D's advanced visualization products and services support industries, including education, military, medical, advertising, mobile, live events, and more.  N4D's technology can also integrate into virtually any existing software or hardware solution, giving product developers the opportunity to harness the effectiveness of stereoscopic 3D.  Moreover, N4D offers a variety of stereoscopic and auto-stereoscopic (no glasses needed) 3D display solutions.  Visit www.N4D.us.

SOURCE CBS Corporation



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