CBS Outdoor Taps N4D for First 3D Advertising Campaign

NEW YORK, Feb. 4 /PRNewswire/ -- CBS Outdoor and N4D have teamed up to launch Grand Central Station's first 3D digital signage campaign.  The centerpiece of the campaign is a 14 foot screen displaying commercials in 3D throughout February.  The physiologically correct 3D content created by N4D is a first in digital outdoor advertising and is expected to lead the way for this type of application.

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"To bring high definition 3D content to a high profile location like Grand Central Station, we needed a partner with the experience and resources to meet our clients' needs.  Our partner N4D created a custom 3D solution that exceeded our expectations and their team overcame every challenge we presented to them.  We look forward to a continued expansion of our 3D offering with N4D," said David Lane, Vice President Digital Media CBS Outdoor.  

N4D estimates that over 1,000,000 viewers will see the 3D spots, which feature a voice-over performance by Academy Award-winning actor Morgan Freeman.  To develop the famous Manhattan terminal's first 3D display, N4D partnered with digital projection experts Christie® and Lightspeed Design Inc's DepthQ.  Christie is providing a true high definition 3D active stereo projector, the Christie Mirage HD6.  

CEO of N4D, Clif Parker explained "N4D's goal is to change the way the world views information.  N4D's 20 years of research offer a new paradigm - 3D for extended daily use.  This 3D technology provides CBS Outdoor with a definite edge in the signage industry. It also ensures that their customers and viewers of the 3D advertisements will enjoy the world's most comfortable 3D experience."

N4D President Lance Hilton noted, "N4D is pleased to be able to offer this unique opportunity to CBS Outdoor. We see this type of advertising approach becoming very popular with companies looking to reach viewers that have become desensitized to traditional media."

About N4D

N4D's goal is to change the way the world views information.  Using its decades of perception research and 3D industry experience N4D creates, converts, and films 3D content that can be viewed comfortably over extended periods of time on any 3D display system.   N4D's advanced visualization products and services support industries including education, military, medical, advertising, mobile, live events, and more.  N4D's technology can also integrate into virtually any existing software or hardware solution, giving product developers the opportunity to harness the effectiveness of stereoscopic 3D.  Moreover N4D offers a variety of stereoscopic and auto-stereoscopic (no glasses needed) 3D display solutions.  Visit www.N4D.us

About CBS Outdoor

CBS Outdoor is one of the largest Out-of-Home media companies in North America, and has a major presence across Europe, in the United Kingdom and holds properties in China and South America. With both traditional Outdoor and Transit properties, the division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.

About Christie®

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.  Visit www.christiedigital.com

About Lightspeed Design, Inc.

Lightspeed is one of the world's premiere designers of stereoscopic 3D (s3D) presentations, projection, and image-processing software technologies, and is a trusted technology provider to the most discerning clientele, assisting in a wide range of disciplines - from screening rooms...to pharmaceutical visualization...to surgical systems...to 3D film production.  DepthQ® is Lightspeed's stereoscopic 3D technology brand, encompassing a range of products and support services - from custom 3D systems engineering and integration, to the world's first portable single-lens stereoscopic HD DLP® projector, to our high-end s3D HD capture and playback software, to s3D IP video streaming technology.  Lightspeed's headquarters is in Bellevue, Washington, USA.  Visit  http://www.lightspeeddesign.com

SOURCE N4D