CBS Sports Mobile Announces NCAA(R) March Madness(R) Products for 2010

LOS ANGELES, March 8 /PRNewswire/ -- CBS Sports Mobile, in partnership with CBSSports.com, CBS Sports and the NCAA, today announced new mobile products for the 2010 NCAA Division I Men's Basketball Championship. Following up on last year's extremely popular NCAA March Madness on Demand (MMOD) app, CBS is distributing both the premium, live-video app as well as a free "lite" version.

The NCAA March Madness on Demand (MMOD) premium application offers live streaming video and video highlights of the 2010 NCAA Division I Men's Basketball Championship. Coverage begins with the NCAA Basketball Championship Selection Show on March 14 and continues with every game from the first round of the tournament through the semifinals and championship of the Men's Final Four. New this year, in collaboration with AT&T, the live video will be delivered over 3G, EDGE and Wi-Fi connections. Premium app users can also receive score alerts and listen to live game radio broadcasts from Westwood One throughout the entire tournament, starting with the Opening Round game on March 16.

In addition to the premium app, CBS Sports Mobile has also produced a free, "lite" version that is the perfect companion for any March Madness fan. The lite app provides on-demand video highlights from every game, live scores, and comprehensive news coverage of both the 2010 conference tournaments and NCAA Division I Men's Basketball Championship.

Both the free and premium NCAA MMOD apps feature an interactive tournament bracket that updates with real-time scores, plus news headlines and the ability to log into Facebook and Twitter and connect with your friends.  Fans can follow the Road to the Final Four®, with exclusive CBSSports.com Edge Matchup game previews, including team breakdowns and matchup comparisons. Users can also make their CBSSports.com bracket selections directly from the app, and track their progress throughout the 2010 NCAA Division I Men's Basketball Championship.

Developed by CBS Sports Mobile with partner MLB Advanced Media, both the NCAA March Madness on Demand applications are now available from Apple's App Store on iPhone and iPod touch at www.itunes.com/appstore/ or can be downloaded by clicking here:

• Premium NCAA MMOD ($9.99)
• NCAA MMOD lite (FREE)

CBS Mobile is also offering live video of the 2010 NCAA Division I Men's Basketball Championship, through the CBS Mobile Channel on FLO TV. AT&T subscribers of the FLO TV service can watch live video of 63 games from the 2010 NCAA Division I Men's Basketball Championship, from the first round of the tournament through the semifinals and championship of the Men's Final Four.

The FLO TV™ service is currently available through AT&T, the Exclusive Wireless Partner of the NCAA and other wireless providers to more than 200 million consumers across more than 100 markets. The FLO TV service can be viewed on several handsets from LG, the Official Mobile Device of the NCAA and other manufacturers. For more information, please visit http://www.flotv.com/.

"The CBS Sports Mobile 2010 March Madness products appeal to both casual and diehard fans, keeping them connected to the action via live video and highlights, news, scores, and brackets," said Rob Gelick, Sr. Vice President and GM, CBS Mobile. "Last year CBS Sports Mobile witnessed a huge appetite for mobile video when we were the first to stream live sports events over the iPhone, and this year, by including Wi-Fi and 3G, we expect that appetite, and audience, to grow even more."

"The popularity of March Madness on Demand is matched only by the collective effort to make the platform even better," said Greg Shaheen, NCAA senior vice president for basketball and business strategies. "Working with CBS to introduce new mobile products keeps NCAA Basketball fans on the cutting edge of technology -- wherever they are.  Providing fans with new mobile applications packed with high quality features makes it easy to stay connected and catch action day and night all the way through the Final Four."

NCAA March Madness on Demand (MMOD) is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men's Basketball Championship. NCAA March Madness on Demand's standard video player will launch on March 10 with historical highlights from past NCAA tournaments and be available at NCAA.com (mmod.ncaa.com) as well as via MMOD links on CBSSports.com.

The NCAA March Madness on Demand application for iPhone and iPod touch users will expire at the end of the 2010 NCAA Division I Men's Basketball Championship, on April 5th, 2010.

Sufficient network coverage is required to stream live video.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment.  With 200 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers.  Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, CBS RADIO, and Last.fm, span popular categories such as technology, entertainment, sports, news and business.  

Follow CBS Interactive on Twitter: www.twitter.com/cbsitweets.

More information about CBS and its businesses is available at www.cbscorporation.com.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T and Coca-Cola-and the following elite companies as official Corporate Partners-Enterprise, The Hartford, Hershey's, LG, Lowe's and State Farm.

NCAA, Final Four, The Road to the Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

SOURCE CBS Sports Mobile