CCTV program The Reader drives public reading craze in China

The unprecedented upsurge in an interest in reading has been driven, more than anything, by The Reader, a television variety show launched two months earlier. In every episode, five to seven groups of readers from different areas selected are invited onto the show where they will share their personal stories and read a passage from a literary classic that holds special meaning for them.

As producer and host of the program, popular Chinese anchor Dong Qing has brought her years of experience in broadcast television to the show. Backed by the inspiring stage design created by Ms. Dong and her sophisticated production team, the culturally-relevant content of the program resonates deeply with the show's Chinese audiences. Soon after the first episode was broadcast, similar reading events started popping up all over the country, especially in military barracks and on school and college campuses.

As an important setting of the program, the Reading Pavilions are specialized mobile recording studios outfitted with simple recording and sound insulation equipment and are open to anyone with a favorite literary passage and the desire to give a voice to the words in the passage. Reading Pavilions are making their way through many of China's first- and second-tier cities. Wherever a Reading Pavilion has made a stop, it has immediately drawn the attention of the local citizenry and become a focus of the local media. Aspiring readers, a relatively even mix of men and women spanning all age groups and walks of life, have gathered in long lines outside the mobile recording studios for their chance to read a meaningful, favorite passage. The Reading Pavilions have not only stimulated a renewed interest among the public in reading, but also provides them with a platform for expressing something important that they have gained from a reconnection with this simple and time-honored pastime.

SOURCE CCTV The Reader Program Set .