FRANKLIN, Tenn., March 8, 2017 /PRNewswire/ -- On International Women's Day, CESAR® Brand has launched "Woman's Best Friend Too," a program that highlights the special bond between women and their dogs, and turns the age-old saying of 'man's best friend' on its head. The new campaign, created by advertising agency BBDO San Francisco, features a video showcasing real women and their canine best friends who stand by their side at all times. To support the campaign, the brand has teamed up with Elias Weiss Freidman, the photographer behind the popular website and New York Times bestselling book, The Dogist, to capture the real-life stories of 14 every day women, as well as actress Lucy Hale, to share her relationship with her dog.
"CESAR Brand believes in celebrating the bond between dogs and their human companions. The 'Woman's Best Friend Too' campaign showcases the depth of the relationships between women and their pups with stories from real women in a variety of scenarios and showing how their dogs stick by their side when they need them the most," said Dan Jackson, Marketing Director at Mars Petcare. "It's a campaign that truly celebrates the love between women and their dogs."
To bring "Woman's Best Friend Too" to life, Elias Weiss Freidman took to the streets of New York, capturing images and stories of 14 real women and their canine companions. Friedman captured women from all walks of life, including Shakirah DeMesier, 29, from New York City, whose pup Khani helped her through the loss of her mother. "My mom used to call her Macaque, which means monkey in French. We're Haitian. She'd always respond to it, even though that's not her name." When Shakirah's mother passed away, Khani was there with unconditional love and playfulness to pull her out of her sadness. "We care for each other in ways that I don't think exist in a human relationship."
Actress and dog lover Lucy Hale has also joined the campaign to share her own special relationship with her dog, Elvis. As Lucy puts it, "Elvis is my majestic little creature! He joins me on the road and at home as my constant companion. His playful and mischevious personality reminds me of my childhood dog, Jack. This similarity helps keep me close to my family and friends back home in Tennessee."
About CESAR® Canine Cuisine CESAR® Canine Cuisine is a high-quality line of premium dry and wet dog food and dog treats for small- to medium-sized dogs. The CESAR® Brand wants to transform mealtime into moments of shared joy by providing irresistible taste and unparalleled variety all dogs love. The CESAR® Brand offers three flavors in their dry food line, including Slow Roasted Lamb Flavor & Spring Vegetables. The Brand also offers a variety of irresistible wet food flavors in their Original Pate and Gourmet Filets in Sauce textures, as well as their HOME DELIGHTS™ line that provides comfort food favorites so your dog can enjoy the same meals that you do. For more information, visit www.cesar.com.
About Mars Petcare Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.