COLUMBUS, Ohio, Feb. 9, 2017 /PRNewswire/ -- Two of the most prominent international brands in the world of mixed martial arts have decided to join forces in a long-term exclusive apparel partnership. Cage Warriors, the premier MMA fighting organization in Europe and the Middle East, has entered into an exclusive apparel partnership arrangement with CF Athletic, the US apparel company that owns both the "CF" and "Cagefighter" apparel brands.
CF Athletic is one of the most storied brands in the world of MMA apparel and has a long and established history of sponsoring and outfitting the sport's top athletes over the last decade. In addition, CF Athletic's trademarked phrase "Embrace the Grind" has become synonymous with the training and dedication it takes to succeed in the sport of MMA.
Speaking about the newly-struck partnership, Tyler McCourt, Chief Marketing Officer for CF Athletic said: "We are excited to deepen CF Athletic's brand and presence globally through this exclusive partnership with Cage Warriors. The CF Athletic brand has long been the most recognisable MMA apparel brand in the United States and we are excited to more broadly distribute our high-quality apparel throughout Europe and the Middle East with such a fantastic partner."
Similarly, since 2001 Cage Warriors has become one of the most recognisable MMA event organizations in the world, hosting events throughout Europe, the Middle East, and North America. Many of the biggest stars in MMA have made their names under the Cage Warriors banner, including Conor McGregor and Michael Bisping.
The promotion is all set to kick off their 2017 programme with a bang with a landmark event at their new London home at Indigo at The O2 Arena, as welterweight stars Matt Inman and Karl Amoussou go head to head for the vacant Cage Warriors welterweight world title at Cage Warriors 80 on February 18.
Casimir Knight, CEO of Cage Warriors, said: "CF Athletic is a great, authentic MMA brand. Like us, they embody both the history and progressive development of the sport. We are jointly committed to continuing to driving MMA's development on a truly international basis. But what really won us over was CF Athletic's positioning of the deal as 'fighters first' – with the option of fighters to benefit individually."
One of the key components of this exclusive apparel deal is the 'athlete-friendly' nature of the partnership in which CF Athletic and Cage Warriors provide fighters with the option - but not the obligation - to get involved. The goal of the deal was to be a 'win-win-win' for all parties involved: for CF Athletic, for Cage Warriors and for the athletes in the cage.
This exclusive apparel partnership will begin in February 2017 and will be officially launched at the aforementioned Cage Warriors 80 event on February 18.
Fans can secure their tickets for Cage Warriors 80 by clicking here.
About CF Athletic
CF Athletic, headquartered in Columbus, OH, USA is a leading worldwide designer, marketer, and distributor of fitness and lifestyle apparel. CF Athletic is a pioneer in the MMA industry, with a rich and storied heritage over the last decade outfitting some of the top MMA athletes and teams in the world. CF Athletic owns the rights to the 'CF' and 'Cagefighter' brands, as well as the trademarked phrase 'Embrace the Grind'. Learn more about CF Athletic at www.cfathletic.com or on facebook@cagefightermma, on twitter@cf_athletic, on Instagram@cf_athleticusa.
About Cage Warriors
Cage Warriors Fighting Championship is Europe's leading and longest-running mixed martial arts promotion. An Irish-owned brand with offices in the UK & Ireland, CWFC is the sport's fastest-growing organisation, having staged 80 events in 12 countries across three different continents since its establishment in 2002. Home to some of biggest stars of MMA's past, present and future. Learn more about Cage Warriors at CageWarriors.com or follow them on Twitter @CageWarriors, on Facebook or on Instagram.
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SOURCE CF Athletic