Champagne Laurent-Perrier Announces US Public Relations Campaign for 2015

Teuwen Communications Named Agency of Record

News provided by

Oct 07, 2014, 02:42 ET

NEW YORK, Oct. 7, 2014 /PRNewswire/ -- Laurent-Perrier, one of the leading names in Champagne, announces that Teuwen Communications is now their agency of record for the U.S. The program includes media relations and strategic press events for all Laurent-Perrier wines in the market.

Laurent-Perrier Champagne (PRNewsFoto/Laurent-Perrier)

"Laurent-Perrier has become one of the international leaders in Champagne based entirely on the quality of our wines and our core values as a company," states Michelle DeFeo, President of Laurent-Perrier U.S. "Those are the points we want our campaign to communicate to press and consumers in the U.S.. Laurent-Perrier is still a family-controlled business, we're focused exclusively on making some of the best wines in Champagne, and we don't do anything else."

Established in 1812, Champagne Laurent-Perrier has a long tradition of cutting edge innovation in Champagne and can be credited with many of the ideas that have defined Champagne production since the mid-20^th century. Laurent-Perrier was among the first to introduce stainless steel fermentation tanks to the region in the 1950s, resurrected the non-dosage Champagne category with the introduction of Ultra Brut in 1981, and sparked the revival of non-vintage rose Champagne in 1968 despite the opinion of other producers that non-vintage roses were not to be taken seriously.

Today, Laurent Perrier's iconic Cuvee Rose remains the reference for premium non-vintage rose Champagne. The company's worldwide sales are the third highest in terms of value in all of Champagne, a remarkable achievement, considering their production is far smaller than many other houses. 37.5% of Laurent-Perrier's total sales are of their premium wines.

Laurent-Perrier has a clear house style that emphasizes freshness, elegance and finesse across its entire range of wines. None of the wines is ever aged in oak, and Laurent-Perrier makes fewer single-vintage wines than many other houses. "The art of blending - not just of grapes but of years, as well - is fundamental to Champagne," explains Anne-Laure Domenichini-Potier, Communications Manager. "At Laurent-Perrier, we regard it as so fundamental that our prestige cuvee Grand Siecle is never a single vintage wine but always a blend of Grand Cru wines from three complementary vintage years."

About Teuwen Communications
Teuwen is a full-service food and wine public relations agency based in New York City, which specializes in marketing and brand strategies for a broad array of food and wine accounts. For more information, please visit our website: www.teuwen.com.

Logo - http://photos.prnewswire.com/prnh/20141007/150773

SOURCE Laurent-Perrier