Chester's "Chicken On A Stick" Boosts Portable Snack Game

Feb 01, 2016, 12:18 ET from Chester's International, LLC

BIRMINGHAM, Ala., Feb. 1, 2016 /PRNewswire/ -- In an expansion of its ever popular menu line up, Chester's has taken its classic family recipe for chicken tenders to the next level — with seasonings and a stick.

Since launching in January, locations can opt-in to the new Chicken on a Stick program, where juicy tenders are served on a skewer, double-breaded and fried in Chester's tried n' true style and then sprinkled with a choice of Chester's Signature Seasonings. It makes for an easy, flavorful snack that can be served at any time.

"We've heard from our retailers that customers need an even quicker bite to grab throughout the day," said Brian Simmons, Director of Operations. "With everything our customers juggle already, we want to make it even easier to eat on the go. This takes the best of Chester's and makes it more portable. It's the also perfect item for that afternoon/ after-school snack day part."

The new Chicken on a Stick program also leverages Chester's popular Signature Seasonings which were launched in 2014. When sprinkled with Kickin' Cajun, Smoky BBQ or Spicy Chipotle and dipped in any of Chester's 6 sauces, the new treat allows customers to experiment with a wide range of flavor combinations, all while leaving hands free.

The introduction of spicy seasonings and crispy fried chicken for Chicken on a Stick comes at a great time now that Wall Street Journal has declared "Hot Chicken" as one of the biggest food trends of 2016.

Contributing to the excitement around the Chicken on a Stick program is a small but vital element: the vertical display board. As Simmons says, "We decided putting food on sticks in an eye-catching display would really appeal to kids as well as adults. There's just something about the skewer concept that everyone gravitates towards – it puts a little smile on your face."

About Chester's
Chester's has been a leader of quick serve restaurant (QSR) concepts for over 50 years. Chester's offers high quality, great tasting products, flexible locations, training and support. Chester's only uses fresh chicken that is specially marinated and double-breaded using a proprietary family recipe. Chester's menu includes bone-in, tenders and potato wedges as well as breakfast and home-style sides. For more information, visit Chester's at: www.chestersinternational.com.

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SOURCE Chester's International, LLC



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