NANYANG, China, Jan. 17, 2017 /PRNewswire/ -- Recently, a microfilm named "Meeting rather than Longing" is popular in China. This microfilm was shot by Henan Xiangnian Food Company Limited, and has been widely spread on both social media and official media. Until now, this microfilm has been played for more than 50 million times.
The success of the film is based on the subject: Chinese people are trying their best to reunite with their families during the Chinese Spring Festival whether they had a great year or not.
The coming Spring Festival is the most important holiday in China. And it's also the oldest non-religious holiday celebrated by the largest number of people across the world.
Millions of Chinese people will go home to celebrate the Spring Festival with their families, although they have to line up to buy the train tickets in cold winter nights, crowd into the train for several days, or even ride motorcycles to travel all the way back home.
It will cost a lot during the Spring Festival, and will have a profound impact on the Chinese economy. During the Spring Festival, lots of factories are shut down, along with some businesses from the service industry; while some other industries can receive huge benefits from it, such as the gift industry, which can reach their peak point of the whole year.
Spring Festival is not only for Chinese in mainland China, but also for Chinese abroad. Over Spring Festival, countless Chinese living abroad travel back home. Most will spend much more time travelling than being at home, but they never regret it.
For those people who are not able to go home, whether inside or outside China, they usually shop online to buy some gifts with special meanings, such as cooking oil representing riches and noodles representing longing. Over Spring Festival, Chinese people will send their families and friends the Xiangnian noodles to express longing and love.
About Henan Xiangnian Food Company Limited
Henan Xiangnian Food Company Limited ("Xiangnian") was founded in 1998 and located in Nanyang city, Henan province, Central China. It is a leading enterprise of China senior nutrition instant dried noodles, and is also the first dried noodles brand that realized the whole industry chain of agricultural from wheat planting to noodle production. Specialized in the research, development and production of instant dried noodles, its annual output of dried noodles is more than 200,000 metric tons. All of its products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world. It ranked the No.1 in noodle industry in 2016 in Baidu Search Index which is the biggest search engine in China. As a well-known manufacture of noodles "with pure & natural materials and no additives" in China, its products are quite popular among the public and have been awarded a variety of honorary titles.
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SOURCE Henan Xiangnian Food Company Limited