Chobani Launches Dips And Drinks: First-Of-Their-Kind Products That Move Into New Areas Of The Supermarket And Drive Yogurt Consumption Throughout The Day

Chobani Meze™ Dips offer a special savory experience full of globally inspired flavors to enjoy anytime

Drink Chobani™ offers delicious portable protein that's rejuvenating, refreshing, simple and made with only natural ingredients

Mar 10, 2016, 10:59 ET from Chobani

NORWICH, N.Y., March 10, 2016 /PRNewswire/ --  On the heels of the its Chobani Flip™ success, Chobani, LLC, America's #1 Greek Yogurt brand, announced today its expansion and investment beyond the yogurt aisle with two new products that build on the Mediterranean tradition of shared spreads with Chobani Meze™ Dips and delicious, portable protein with Drink Chobani – all true to Chobani's food philosophy of using only natural, non-GMO ingredients with no artificial preservatives.

Rooted in the rich tradition of the Mediterranean table and inspired by global flavors, Chobani Meze™ Dips feature real veggies, herbs and spices blended with creamy Greek Yogurt. With 80 percent less fat and 65 percent fewer calories than leading hummus* products, all while being made with only natural ingredients, Chobani Meze™ Dips are perfect for dipping vegetables, chips or pretzels.   

Drink Chobani™ yogurt beverage is made with only natural ingredients including real fruit and probiotics, for an easy-to-drink option perfect to take on-the-go and an excellent source of protein.

"For us, when it comes to food, innovation means sticking to our roots, using simple recipes and only natural ingredients to build on our momentum and guide us into new areas that could use some better options," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "Chobani's founding mission is to make better food for more people and as a brand we're expanding into two new categories like drinks and savory dips to give consumers what they're looking for: delicious, nutritious, natural food that's accessible to everyone."

Chobani Meze™ Dips
Chobani Meze™ Dips is a unique creation inspired from Turkish-born entrepreneur, Hamdi Ulukaya, Chobani founder and CEO as well as curated creations of the Chobani SoHo® Café, a one-of-a-kind Mediterranean café in NYC. This new product is crafted in the tradition of Mediterranean "mezé," a Turkish term for a tasty, flavorful snack, with recipes that blend everyday tastes with artisanal palates, offering an everyday snacking option.

The four Chobani Meze™ Dip flavors include:

  • Roasted Red Pepper – a sweet and slightly hot mix of fire roasted peppers
  • Three-Pepper Salsa – a bold blend of green peppers, chili peppers & jalapeno peppers with tomatoes and herbs
  • Chili Lime – a thick, tangy blend of lime and light spice, with notes of ranch-style herbs
  • Smoked Onion Parmesan – a smoky mix that combines bold onions with the rich, nuttiness of parmesan cheese

Chobani Meze™ Dips will be available nationwide beginning June 2016 in the chilled deli aisle at grocery stores and retailers in 10oz containers.

Drink Chobani Beverage
Drink Chobani beverage pushes the brand into a new territory, offering a smooth and simple yogurt drink for a rejuvenating and refreshing burst of flavor on-the-go, featuring pure, delicious flavors including Mixed BerryStrawberry BananaApple Cucumber Spinach, and Mango.

Drink Chobani™ will be available nationwide beginning July 2016 at grocery stores and retailers in 10 oz. bottles.

For more information on Chobani Meze™ Dips and Drink Chobani™ beverages, including where to find and purchase these products throughout the country, visit www.Chobani.com.

About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., and Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani "Flip"™, Chobani Greek Yogurt Oats, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST**, with most of its products offering more protein than regular yogurt*** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.

 

Media Contacts
Michael Gonda / Chobani / Michael.Gonda@chobani.com / 310-779-6211

* Chobani Meze™ Greek Yogurt Dip: 1g fat, 25 calories per 2 Tbsp. serving; leading hummus: 5g fat, 72 calories per 2 Tbsp serving.

**According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

*** Chobani® Greek Yogurt, 12g (24% DV) protein per 5.3oz (150g) serving; regular (nonfat or low fat) yogurt 6g (12% DV) protein per 5.3oz (150g) serving.

 

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