ChoiceStream is an innovator in advertising technology, powering campaigns through a first-party consumer data platform that helps marketers target, engage, and understand the audiences that respond to any given marketing objective, whether branding, customer acquisition, engagement or sales conversion. The company's machine learning optimization technology – built upon the leading audience research platform for polling consumers about their product and brand preferences – has made ChoiceStream the partner of choice for marketers industry-wide.
"Advertisers today face a noisy digital marketplace, and marketers need the right partner to find, verify and reach their ideal consumers wherever they are," said James Smith, chief executive officer at ChoiceStream. "I frankly believe ChoiceStream has mastered the noise, enabling marketers to engage audiences at scale through versatile audience targeting tools. I am thrilled to lead ChoiceStream in building new ways to deliver value for our advertising customers as the market keeps evolving and expanding."
ChoiceStream delivers advertisers the highest quality audiences at scale by directly asking people what they like, what they want, and what they think. The company provides high impact digital branding and metrics-driven campaigns for both agencies and brands. ChoiceStream is an innovator in advertising technology, powering campaigns through proprietary, first-party data collected by its owned and operated subsidiary, Pollshare.com, and its class-leading optimization technology.
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