NEW YORK, Oct. 27, 2016 /PRNewswire/ -- ChoiceStream, the precision audience targeting platform, today announced the appointment of James Smith as chief executive officer. Veteran ad tech executive Smith joins ChoiceStream from Criteo, where he led sales and operations for North and Latin America as EVP Americas. Previously Smith held chief revenue officer positions at Verve, Flixster and the Huffington Post, as well as senior executive roles at AOL and Sony Pictures Digital Entertainment. Smith brings more than twenty years of experience leading successful digital advertising organizations to ChoiceStream. He replaces Eric Bosco, who successfully led the company into the advertising business beginning in 2011.
"James knows customer value wins, and he has an exceptional record of building businesses that provide marketers with competitive value in a rapidly evolving digital market," said Steve Johnson, founder and chairman of ChoiceStream. "He is joining ChoiceStream because he believes that our combination of science, customer-focus and steady innovation equips us to define the future of programmatic advertising."
ChoiceStream is an innovator in advertising technology, powering campaigns through a first-party consumer data platform that helps marketers target, engage, and understand the audiences that respond to any given marketing objective, whether branding, customer acquisition, engagement or sales conversion. The company's machine learning optimization technology – built upon the leading audience research platform for polling consumers about their product and brand preferences – has made ChoiceStream the partner of choice for marketers industry-wide.
"Advertisers today face a noisy digital marketplace, and marketers need the right partner to find, verify and reach their ideal consumers wherever they are," said James Smith, chief executive officer at ChoiceStream. "I frankly believe ChoiceStream has mastered the noise, enabling marketers to engage audiences at scale through versatile audience targeting tools. I am thrilled to lead ChoiceStream in building new ways to deliver value for our advertising customers as the market keeps evolving and expanding."
ChoiceStream delivers advertisers the highest quality audiences at scale by directly asking people what they like, what they want, and what they think. The company provides high impact digital branding and metrics-driven campaigns for both agencies and brands. ChoiceStream is an innovator in advertising technology, powering campaigns through proprietary, first-party data collected by its owned and operated subsidiary, Pollshare.com, and its class-leading optimization technology.
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