Chrysler Group LLC Reports April 2010 U.S. Sales Increase of 25 Percent

Auburn Hills, Mich., May 3 /PRNewswire/ --

  • Increasing consumer confidence in Chrysler Group LLC propels the company to its best year-over-year percentage sales improvement since July 2005
  • Steady month-over-month improvement in 2010 continues with strong April sales results
  • Chrysler Brand sales increased 61 percent compared with the same time last year
  • Dodge Brand sales are up 61 percent versus April 2009
  • Dodge Challenger sets monthly sales record
  • April's 'Minivan Event' drives sales of the Chrysler Town & Country (up 80 percent) and Dodge Grand Caravan (up 56 percent), minivan sales up a combined 68 percent

Chrysler Group LLC today reported a U.S. sales increase of 25 percent, the best year-over-year percentage sales improvement for the company in almost five years. In addition, the company continued its trend of month-over-month sales increases in 2010, up 3 percent versus March 2010.

"April was a very positive month for Chrysler Group, with concrete results that highlight the company is on-track and gaining momentum," said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for the Sales Organization. "Today we reported sales increased 25 percent compared with April 2009, building on the news from April 21 that the company posted an operating profit of $143 million for the first quarter 2010."

Chrysler Group LLC reported total U.S. sales for April of 95,703 units, an increase of 25 percent versus April 2009 (76,682 units). Sales increased 3 percent compared with March 2010 (92,623 units). Chrysler Group finished the month with a 53-day supply of inventory (196,614 units), a 42 percent decline versus April 2009 (336,913 units). Overall, U.S. industry sales figures for April are projected at an estimated 11.5 SAAR.

"We are proud of our Chrysler, Jeep®, Dodge and Ram truck dealers, who supported the new company from day one," added Diaz. "They are as excited about our future as we are, and their enthusiasm is spreading to consumers, resulting in increasing showroom traffic and sales."

April U.S. Sales Highlights

  • Dodge Brand sales (38,795 units) were up 61 percent compared with April 2009 (24,070 units)
  • Dodge Challenger sales (3,713 units) increased 42 percent versus last year (2,619 units) and set a new monthly sales record for the Dodge Challenger
  • Dodge Grand Caravan sales (10,435 units) improved 56 percent compared with the same time period last year (6,687 units)
  • Dodge Avenger sales increased by triple digit percentages versus April 2009
  • Dodge Charger sales increase 90 percent compared with the same time period last year
  • Dodge Caliber sales (3,671 units) were up 44 percent compared with last year
  • Dodge Nitro increased sales (1,536 units) 14 percent versus the same time period last year
  • Chrysler Brand sales (22,386 units) increased 61 percent versus April 2009 (13,874 units)
  • Chrysler Sebring (sedan and convertible) both posted triple digit percentage increases compared with April 2009
  • Chrysler 300 sales (4,127 units) were up 40 percent versus last year (2,946 units)
  • Chrysler Town & Country minivan sales (13,367 units) improved 80 percent compared with April 2009 (7,443 units)
  • Jeep Compass sales (1,443 units) were up triple digits versus April 2009 (712 units)
  • Jeep Patriot sales (2,404 units) improved 21 percent compared with last year (1,983 units)
  • Jeep Liberty (3,490 units) sales increase six percent versus April 2009
  • Dodge Dakota improved sales 36 percent versus April 2009
  • Dodge Ram Heavy Duty pickup truck sales improved 13 percent compared with April 2009

"With competitively priced vehicles that customers want to purchase, the company was able to reduce incentive spending compared with last year, while posting improved sales," said Diaz. "But we aren't resting on this month's results. We are hungry to continue building on the sales improvements – we are just getting started."

Incentives

April incentives are valid through today, May incentives will be announced Tuesday, May 4.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Follow Chrysler news and video on:

Chrysler Connect blog: http://blog.chryslergroupllc.com

Twitter: www.twitter.com/chrysler

YouTube: http://www.youtube.com/pentastarvideo

Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

Sales Chart

Chrysler Group LLC U.S. Sales Summary Thru April 2010


Month Sales

Vol%

Sales CYTD

Vol %

         Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Sebring

4,053

1,320

207%

14,589

6,956

110%

300

4,127

2,946

40%

14,066

12,703

11%

Crossfire

0

32

-100%

0

177

-100%

PT Cruiser

838

1,414

-41%

2,904

6,212

-53%

Aspen

1

550

-100%

28

3,806

-99%

Pacifica

0

169

-100%

0

1,139

-100%

Town & Country

13,367

7,443

80%

37,947

28,587

33%

CHRYSLER BRAND

22,386

13,874

61%

69,534

59,580

17%

Compass

1,443

712

103%

6,376

3,859

65%

Patriot

2,404

1,983

21%

10,040

8,386

20%

Wrangler

8,327

9,336

-11%

27,592

34,786

-21%

Liberty

3,490

3,301

6%

14,214

15,275

-7%

Grand Cherokee

3,393

3,600

-6%

19,304

15,987

21%

Commander

588

738

-20%

5,566

3,923

42%

JEEP BRAND

19,645

19,670

0%

83,092

82,216

1%

Caliber

3,671

2,544

44%

11,372

10,778

6%

Avenger

6,000

1,365

340%

15,669

9,918

58%

Charger

8,944

4,703

90%

27,652

21,890

26%

Challenger

3,713

2,619

42%

10,752

11,018

-2%

Viper

19

29

-34%

87

245

-64%

Magnum

0

5

-100%

0

77

-100%

Journey

4,475

4,436

1%

18,046

18,130

0%

Caravan

10,435

6,687

56%

31,872

30,267

5%

Nitro

1,536

1,351

14%

5,745

6,569

-13%

Durango

2

331

-99%

34

1,862

-98%

DODGE  BRAND

38,795

24,070

61%

121,229

110,754

9%

Dakota

1,192

878

36%

4,186

5,235

-20%

Ram P/U

13,665

17,903

-24%

51,707

64,522

-20%

Sprinter

20

287

-93%

170

1,583

-89%

RAM BRAND

14,877

19,068

-22%

56,063

71,340

-21%

TOTAL DODGE

53,672

43,138

24%

177,292

182,094

-3%








TOTAL CHRYSLER

GROUP LLC

95,703

76,682

25%

329,918

323,890

2%








    TOTAL CAR

30,527

15,563

96%

94,187

73,764

28%

    TOTAL TRUCK

65,176

61,119

7%

235,731

250,126

-6%

Selling Days

26

26


100

101




SOURCE Chrysler Group LLC



RELATED LINKS
http://www.chrysler.com

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