ClickOn, Leading Brazilian Group-Buying Site, Receives Financing From Mosaico
Mosaico acquires 40 % of the site, investment will accelerate growth plans
SAO PAULO, May 4, 2011 /PRNewswire/ -- ClickOn (www.clickon.com.br), one of the leading group buying sites in Brazil, closed a round of financing with Mosaico (www.mosaicointernet.com), an Organizacoes Globo company focused on investing in Internet businesses. With the deal, Mosaico now detains 40% of ClickOn. The group-buying market in Brazil should exceed USD$ 700 million in sales in 2011 and continues to be the fastest growing business model in the Brazilian Internet landscape.
"The group-buying model changed the way consumers interact with local services around the world. The same is true in Brazil. Additionally, this new business model has attracted new consumers and companies to do business online, changing the landscape and growth possibilities for e-commerce in the region. The model is here to stay and still has incredible growth potential," explains Guilherme Pacheco, CEO at Mosaico, who praises ClickOn's actions.
"The entrepreneurs at ClickOn did an incredible job building one of the biggest Brazilian group-buying sites and standing out amidst thousands of companies that entered this market. They executed the model brilliantly highlighting high-quality offers, great attention to the consumer and a sustainable relationship with their partners," he states.
ClickOn, which celebrates one year of operations this May, is the fourth investment by Mosaico, which has already invested in the travel site Mundi, the game developer Gazeus and the price comparison site Zoom, which will be officially launched in the second semester.
"We will leverage the synergies with the other Mosaico companies and the largest media group in Brazil, Organizacoes Globo. These partnerships will give ClickOn strong competitive advantages increasing traffic and sales", states Guilherme Pacheco.
"Mosaico joins the company as we celebrate ClickOn's first birthday with more than 7 million users, 5 thousand plus offers and more than 1.5 million coupons sold. The new investment will help accelerate our aggressive expansion plans." states Marcelo Macedo, CEO at ClickOn.
"With Mosaico's support and their vast experience in the Internet space, we will aim for a national leadership position. We currently dispute the first place in important cities, such as Sao Paulo, Salvador and Belo Horizonte and will soon make ClickOn top of mind throughout all of Brazil," he concludes.
ClickOn (www.clickon.com.br) is one of the leading group-buying sites in Brazil offering daily deals in more than 42 cities with up to 90% discount. The offers vary in nature including several business segments such as wellness, food and beverage, tourism, entertainment, etc. The company was launched in May 2010 and currently has a team of more than 300 employees.
Cities include Sao Paulo, Belo Horizonte, Curitiba, Fortaleza, Brasilia, Salvador, Porto Alegre, Rio de Janeiro, Recife, Vitoria, ABCD Paulista, Florianopolis, Goiania, Joinville, Sao Luis, Niteroi, Campinas, Sao Paulo Alphaville, Guarulhos, Baixada Santista, Sao Jose dos Campos, Cuiaba, Maringa, Ribeirao Preto, Sao Jose do Rio Preto, Vale dos Sinos, Sorocaba, Itu, Jundiai, Campo Grande, Pocos de Caldas and Londrina, among others.
Mosaico is a Brazilian multi-stage investment firm providing capital and strategic support for internet companies from early to late stage. It's the result of a partnership between Organizacoes Globo, the leading media group in Brazil, and the entrepreneurs Guilherme Pacheco, Jose Guilherme Pierotti and Roberto Malta. The three entrepreneurs are pioneers in the Internet and have founded and managed some of the most successful companies in the sector in Latin America.
Among them, are Domain Internet, one of the pioneer Internet providers in the country, sold to PSINet in 1999; Advice, an online marketing company sold in 2001 to the Lorentzen Group; and Bondfaro, a price-comparison site. In 2006, Bondfaro merged with the competitor BuscaPe, which was sold to the South-African media group Naspers-MIH in one of the largest Internet transactions in Brazil.
Presently, Mosaico has 4 companies in its portfolio: the travel search engine Mundi, leader in its segment; the game developer Gazeus, which has the biggest card-game site network in Brazil; and the price comparison site Zoom scheduled to launch in the second semester of 2011. ClickOn is the fourth, and most recent, investment.
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