CMA Unveils Stellar Line-up for 2013 Summit
LONDON, July 16, 2013 /PRNewswire/ --
- Krishnan Guru-Murthy to chair fourth annual conference on 27 November -
- Coca-Cola, Twitter & Obama's 2012 digital director confirmed as keynote speakers -
- Summit to explore key themes of strategy, creation, engagement, measurement and ROI -
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced details of its fourth annual International Content Marketing Summit and Awards. Krishnan Guru-Murthy will host a packed agenda at Old Billingsgate in London on Wednesday, 27th November 2013, joined by leading industry speakers including Matthew McGregor, director of digital rapid response for President Obama's 2012 re-election campaign.
The Summit will see thought leaders from the content marketing industry gather for a day of education and inspiration at the world's leading content marketing conference. Whether listening to some of the world's top marketers dissect their groundbreaking campaigns or senior agency heads explaining their latest content strategies, there will be a huge amount for attendees to take away from the day.
Chaired by respected journalist and broadcaster Krishnan Guru-Murthy, the CMA has already confirmed the following speakers:
- Jonathan Mildenhall, VP, Global Advertising Strategy and Content Excellence, Coca-Cola
- Matthew McGregor, Digital Rapid Response, Obama 2012 Political Director, BlueState Digital
- Guy Dunn, Head of Content Marketing Division, The Economist
- Nick Cohen, Head of MediaCom Beyond Advertising, MediaCom
- Oliver Snoody, Head of Planning, Twitter
- Nikhil Shah, Co-founder, Mixcloud
- Ronojoy Dam, Creative Director, Vice
Case studies, panel discussions and presentations on the day will also cover:
- Current thinking around content marketing and key insights into strategy and planning
- Expert guidance on understanding customer trends and technology changes
- The latest research into the industry and how it will develop over the next ten years
- An understanding of how to create an effective integrated multi-platform campaign
- Advice and guidance on how to make content marketing work for your brand
Clare Hill, managing director, CMA, said: "We have entered a new era of marketing where content strategy is driving the marketing and channel mix. This year's summit will show how we can shape this new era. Global experts from the world's leading brands will share insights on how their content marketing strategies are working for them. The Summit will also look to the future and examine how the rise of mobile, increased digital capability and an avalanche of data are all converging to give marketers and agencies the power to create campaigns with fantastic levels of effectiveness."
Also taking place at Old Billingsgate, on the evening of 27th November, is the International Content Marketing Awards 2013 - the biggest night in the content marketing calendar, with agencies from around the world offering up their greatest work from the past 12 months. This year, to reflect the channel-neutral nature of the fast-moving content marketing sector, the bulk of the award categories are judging entries on content alone, regardless of the platform it's delivered on.
So for the first time, whether it's a mobile app, a website, a print publication, a social media campaign or an entire integrated solution, as long as the entry featured is content produced for a brand, it stands an equal chance of winning.
Clare Hill continued: "The Content Marketing Awards provides the industry with a stunning showcase of talent, determination and expertise, and a source of inspiration and insight for brand marketers the world over. We look forward to recognising the innovative multi-channel work of our members."
About the International Content Marketing Summit
The International Content Marketing Summit gathers the world's leading experts on content marketing to share their knowledge and experience to an audience of over 400 senior marketers, agency owners and media decision-makers. The 2013 International Content Marketing summit will be taking place on Wednesday, 27 November at Old Billingsgate, London. For further information, go to http://www.the-cma.com/summit
About the International Content Marketing Awards
There are 20 categories available to enter, with the winners of categories 1-14 put forward for consideration for the Grand Prix. Content entered into categories 1-14 can only be entered once. http://www.the-cma.com/awards
In all cases, judges will look at the way the content supports or enhances the brand proposition, how much it appeals to customers, whether it's appropriate to the customer profile and, most importantly, if it works as a marketing tool to drive sales and customer retention.
In all categories, a clear demonstration of effectiveness will be key to determining the winners, so supporting evidence must be included.
Content Marketing Solution of the Year
1. Automotive
2. Finance
3. Travel & Leisure
4. Membership (Not-For-Profit/Charities/Associations)
5. Consumer Membership
6. Retail Consumer
7. Non-Retail Consumer
8. Public Sector/Government
9. Internal
10. Specialist
11. B2B: Industry and Manufacturing
12. B2B: Professional and Financial Services
13. B2B: Technology and Telecoms
14. Brochure/Catalogue
Individual
15. Designer of the Year
16. Editor of the Year
Creativity
17. Best use of Photography
18. Best use of Illustration
19. Best use of Video
Overall
20. Launch of the Year
21. Grand Prix
About CMA
The Content Marketing Association (CMA), previously the Association of Publishing Agencies (APA) is a not for profit organisation representing the content marketing industry. The overarching aim of CMA is to promote the use of editorialised content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital - such as smart phone apps, tablet-enabled microsites and branded TV - to the more traditional customer magazines. Formed in 1993 the CMA's members now comprise of 90 per cent of the UK market, producing publications and digital content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the second fastest growing media channel and CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations and has launched a number of initiatives all designed to further push the editorialisation of content marketing as an effective marketing solution.
For more information, interview requests or imagery, please contact:
James Matheson, Eleanor Crossman or Lauren Gregory at Braben
E: [email protected] / T: +44(0)20-7025-8021
SOURCE Content Marketing Association (CMA)
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