SIMI VALLEY, Calif., Oct. 7, 2013 /PRNewswire/ -- Even though Chief Marketing Officers (CMOs) and senior marketing executives are 63% more familiar with SEO today than they were 12 months ago, the industry speed, growth, terminology and best practices are in a constant sea of Google change. Where does a CEO, CMO or senior marketing executive begin to cut through the meta tag jargon and learn the executive version of brass tacks SEO?
Bruce Clay introduces an 111-minute SEO course designed for busy executives, covering the "need to know" technical SEO and management issues to equip decision makers with an overall understanding of today's search engine optimization best practices, trends and factors. Bruce Clay's Executives Guide to SEO is available online, on demand, and for free at http://www.bruceclay.com/eseo.
"CMOs and other top executives need to be SEO advocates within their organizations," said Bruce Clay, president of Bruce Clay, Inc. "Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website's organic search success."
The 111-Minute Executives Guide to SEO covers:
- Why SEO is important in a company's marketing plan
- How a search engine-friendly website impacts online traffic and revenue
- What factors cause a website to rank in organic search results
- What spam tactics must be avoided to prevent loss of revenue
"The course fills a need," Clay explained. "Looking at what's available online today, we realized there's not a good SEO training course geared for executives who don't have time or desire to learn the programming side of it."
Bruce Clay's Executives Guide to SEO provides basic technical background of issues affecting a website's ranking power. While many SEO courses offered today teach people the "how tos" of optimizing a website for search, executives have a different set of questions for which they need answers. They need to know what SEO involves so they can make informed decisions. Some technical understanding and background can help management speak the same language and understand the scope of SEO initiatives.
"Executives need to know what's the best practice methodology for SEO so they can recognize a song and dance when they hear one," said Clay. "Unfortunately, there are many people calling themselves 'SEOs' who practice unethical or outdated tactics. With a basic understanding of correct, white hat SEO methodology, an executive can keep the online marketing ship on course."
About Bruce Clay, Inc.
Bruce Clay, Inc. circles the globe educating and servicing companies in Internet marketing's best practices. The company provides search engine optimization (SEO) services, PPC advertising management, SEO training courses and the full-featured SEOToolSet® suite of tools. Founder and president Bruce Clay has led the industry by authoring the SEO Code of Ethics, now translated into 18 languages, as well as Wiley Publications' SEO All-In-One for Dummies, a comprehensive guide to the technical and marketing requirements of SEO. Based in the Los Angeles area, Bruce Clay, Inc. also has international offices in Switzerland, Brazil, India and Japan. For details, visit http://www.bruceclay.com/.
Read more news from Bruce Clay, Inc.
SOURCE Bruce Clay, Inc.