SALT LAKE CITY, Utah, Aug. 3, 2017 /PRNewswire/ -- According to One Click Retail's brand measurement calculations, the top 5 highest selling grocery and food brands on Amazon are:
- San Francisco Bay Coffee (~2% of Amazon grocery and food share)
- KIND (~2% of Amazon grocery and food share)
- Green Mountain Coffee (~2% of Amazon grocery and food share)
- Gerber (~1% of Amazon grocery and food share)
- Starbucks Coffee (~1% of Amazon grocery and food share)
While these top 5 brands are strong on Amazon, they in no way dominate Amazon's grocery landscape. Together, sales of San Francisco Bay Coffee, KIND, Green Mountain Coffee, Gerber and Starbucks Coffee products account for less than 8% of Amazon's total grocery sales, which One Click Retail has calculated at $420M USD in 2017 YTD, a 50% YoY increase.
"Being relative newcomers, the success that brands like KIND, Green Mountain and San Francisco Bay are experiencing demonstrate that eCommerce shelf space is a new frontier," explains Spencer Millerberg, One Click Retail CEO. "This democratization of retail allows ANY brand to compete, not just historically incumbent brands who captured the brick and mortar shelf."
Other brands selling on Amazon that have recently received attention have had varied success and in some instances substantial set backs. Such brands and their sales performance ranking on Amazon Grocery include:
- Soylent: ranked #79
- Nespresso: ranked #469
- Viva Naturals: ranked #1391
- Cheerios: ranked #2781
With the remainder of sales being accounted for by 92.5% of the brands selling on Amazon, Amazon Grocery remains open and primarily driven by a 'long tail' of brands.
"Grocery on Amazon is in its awkward teenage stage, not yet mature but no longer in its infancy," continues Millerberg. "Brands that do not have an Amazon strategy are in trouble and dangerous to any smart leader because getting Amazon wrong leads to long-term losses for both company and career. They need to solidify their position on Amazon in the next 12-24 months before this new shelf becomes more mature and harder to alter in the long term."
About One Click Retail
One Click Retail is a market leader in eCommerce data measurement, analytics and search optimization for brands in North America, Europe and Asia. Using a combination of website indexing, machine learning and proprietary software, OCR estimates weekly online sales figures with 98.5% accuracy down to the level of the individual SKU on Amazon in order to deliver the best insights, analytics and strategies to their brand manufacturer clients.
To request a capabilities demo or for more information, visit the company's website, www.oneclickretail.com
SOURCE One Click Retail