ESCONDIDO, Calif., April 14, 2016 /PRNewswire/ -- Unless you live under a rock, you know adult coloring books are the latest trend sweeping the nation. According to Amazon, 5 adult coloring books ranked in the top 20 on their Best Sellers of 2015 list. Recently, ColorIt launched their newest book, The Greatest Adventure, on Kickstarter.com. After only one day, their campaign received 20% of its funding.
The Greatest Adventure inspiration
ColorIt is attempting to do what no other adult coloring book company has found great success in. They're producing an adult coloring book with the goal of it becoming a family heirloom. The Greatest Adventure includes 50 intricate hand drawn designs along with a story.
"Coloring is something I often do with my children and it's how our company got its start. The quality of adult coloring books that I owned was disappointing. It got me thinking, maybe I can do this better " said Erika Befumo, Co-Founder, ColorIt.
This is when Erika gathered a team of her family to produce premium coloring books. "Since the beginning, our motivation has been to revolutionize the adult coloring book market. The quality of our books is building our reputation and I see The Greatest Adventure forging a new path. This book reinvents what family time looks like. We're stripping away TVs and iPads to return to good old-fashioned family fun" said Erika.
An adult coloring book designed for the entire family
ColorIt's newest book serves a multipurpose function. Adults get to unwind and explore their creativity while turning their craft into a gift. This addresses the concern of figuring out what to do once you've completed every design in a book. Instead of throwing it away, grandparents and parents have personalized storybooks to share. This begins a nice family tradition that incorporates coloring and storytelling for many generations.
The Greatest Adventure Adult Coloring Book features
Like all ColorIt books, The Greatest Adventure includes:
- Hardback covers
- Top spiral binding
- Artist quality paper
- A bonus blotter to prevent markers from bleeding through
These upgrades are a hallmark of ColorIt brand books, which fans have come to love.
Pricing and availability
The Greatest Adventure is available on Kickstarter.com. Pledges start at $15 with early bird pricing and go up to $20, once the early bird special runs out. Autographed copies of The Greatest Adventure or original drawings are also available.
ColorIt is a small family-run business operating out of Escondido, CA. Erika runs the company along with her husband, cousin, and her cousin's wife. They all share the passion of creating quality products that inspire creativity in adults. As Michael Jackness, Co-Founder, ColorIt puts it, "If you don't say "WOW!" the moment you pick up your book, we didn't do our job." For more information visit www.colorit.com
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