comScore Reports April 2011 U.S. Mobile Subscriber Market Share Apple Assumes #2 Spot among Smartphone Platforms

RESTON, Va., June 3, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share.

(Logo:  http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

OEM Market Share

For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.

Top Mobile OEMs

3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011

Total U.S. Mobile Subscribers Ages 13+

Source: comScore MobiLens


Share (%) of Mobile Subscribers

Jan-11

Apr-11

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

24.9%

24.5%

-0.4

LG

20.8%

20.9%

0.1

Motorola

16.5%

15.6%

-0.9

Apple

7.0%

8.3%

1.3

RIM

8.6%

8.2%

-0.4



Smartphone Platform Market Share

74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).

Top Smartphone Platforms

3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens


Share (%) of Smartphone Subscribers

Jan-11

Apr-11

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

31.2%

36.4%

5.2

Apple

24.7%

26.0%

1.3

RIM

30.4%

25.7%

-4.7

Microsoft

8.0%

6.7%

-1.3

Palm

3.2%

2.6%

-0.6



Mobile Content Usage

In April, 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.1 percent of subscribers (up 2.1 percentage points), while downloaded applications were used by 37.8 percent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.7 percentage points, representing 28.0 percent of mobile subscribers. Playing games comprised 26.2 percent of the mobile audience (up 2.5 percentage points), while listening to music represented 18.0 percent.

Mobile Content Usage

3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011

Total U.S. Mobile Subscribers Ages 13+

Source: comScore MobiLens


Share (%) of Mobile Subscribers

Jan-11

Apr-11

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Sent text message to another phone

68.1%

68.8%

0.7

Used browser

37.0%

39.1%

2.1

Used downloaded apps

35.4%

37.8%

2.4

Accessed social networking site or blog

25.3%

28.0%

2.7

Played Games

23.7%

26.2%

2.5

Listened to music on mobile phone

16.5%

18.0%

1.5



About MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Follow Us on Twitter
twitter.com/comScore
twitter.com/m_abraham
twitter.com/gfulgoni

SOURCE comScore, Inc.



RELATED LINKS
http://www.comscore.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.