comScore Reports September 2015 U.S. Smartphone Subscriber Market Share

LG Grows Its Smartphone Market Share to Nearly 10%

Nov 06, 2015, 10:47 ET from comScore, Inc.

RESTON, Va., Nov. 6, 2015 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share 192.4 million people in the U.S. owned smartphones (77.4 percent mobile market penetration) during the three months ending in September. Apple ranked as the top OEM with 43.6 percent of U.S. smartphone subscribers. Samsung ranked second with 27.6 percent market share, followed by LG with 9.4 percent (up 1.1 percentage points from June), Motorola with 4.8 percent and HTC with 3.3 percent.

Top Smartphone OEMs

3 Month Avg. Ending Sep. 2015 vs. 3 Month Avg. Ending Jun. 2015

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Jun-15

Sep-15

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Apple

44.1%

43.6%

-0.5

Samsung

28.1%

27.6%

-0.5

LG

8.3%

9.4%

1.1

Motorola

4.9%

4.8%

-0.1

HTC

3.4%

3.3%

-0.1

Smartphone Platform Market Share  Android ranked as the top smartphone platform in September with 52.3 percent market share (up 0.7 percentage points from June), followed by Apple with 43.6 percent, Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.

Top Smartphone Platforms

3 Month Avg. Ending Sep. 2015 vs. 3 Month Avg. Ending Jun. 2015

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Jun-15

Sep-15

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

51.6%

52.3%

0.7

Apple

44.1%

43.6%

-0.5

Microsoft

2.9%

2.9%

0.0

BlackBerry

1.2%

1.2%

0.0

Symbian

0.1%

0.1%

0.0

Top Smartphone Apps Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by YouTube (61 percent), Facebook Messenger (60.9 percent) and Google Play (52.2 percent).

Top 15 Smartphone Apps

September 2015

Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)

Source: comScore Mobile Metrix

Top 15 Apps

% Reach

1

    Facebook

76.2%

2

    YouTube

61.0%

3

    Facebook Messenger

60.9%

4

    Google Play

52.2%

5

    Google Search

51.2%

6

    Google Maps

49.8%

7

    Gmail

42.8%

8

    Pandora Radio

42.6%

9

    Instagram

38.6%

10

    Yahoo Stocks

32.2%

11

    Apple Music*

32.1%

12

    Apple Maps

29.3%

13

    Amazon Mobile

27.6%

14

    Twitter

25.2%

15

    Google Drive

24.4%

* "Apple Music," as it appears in comScore's monthly reporting since July, is the same measured entity as the previously named "iTunes Radio/iCloud" that has been reported in past months' mobile rankings. This entity, now under the new name, is referring to Apple's native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users' personally downloaded music libraries.

For more information: Request a Demo of Mobile Metrix or Request a Demo of MobiLens

About Mobile Metrix comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens comScore MobiLens is a market research tool that provides insights into consumers' smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers' mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

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SOURCE comScore, Inc.



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