CONTAIN YOUR ENTHUSIASM: 7-Eleven® Stores Hold First Bring-Your-Own-Cup Slurpee® Day at US Locations

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Apr 08, 2015, 09:30 ET

DALLAS, April 8, 2015 /PRNewswire/ -- Bring your carafes ... beakers ... goblets ... jars ... or anything else that could even remotely be considered a cup to a 7-Eleven® store this Saturday. Then fill it up with ... Slurpee® deliciousness.

7-Eleven is kicking off Slurpee season on April 11 with BYO Cup Day. Slurpee-lovers are invited to bring their own cups – or containers that can be used as cups – to their participating neighborhood 7-Eleven store between 11 a.m. and 7 p.m., and fill it with their favorite Slurpee flavor.

Slurpee fans are invited to bring their own, sanitary and no-larger-than-10- inches- in-diameter container to fill with their favorite Slurpee flavors this Saturday from 11 am to 7 pm at a participating 7-Eleven store. 7-Eleven hails the Bring Your Own Cup Day event as its kick off of the warm-weather Slurpee season.

For those participating in 7-Eleven stores' Bring Your Own Cup Slurpee Day event this Saturday, there's a placard advising how large of a container is allowed and to be sure the vessel is sanitary and in good taste.

The cost to fill the Slurpee "cup" of choice, regardless of size, is $1.49, the average cost of a medium Slurpee drink. The cup, though, must fit upright through an in-store display with a 10-inch-diameter hole. Sorry, trash cans and inflatable swimming pools are not eligible.

"Slurpee is all about having fun, and what better way to celebrate warmer weather than by filling your favorite cup with your favorite beverage?" said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "From sand buckets to trophies, customers can unleash their creativity by bringing in their choice of a unique, fun Slurpee cup."

This is the first time BYO Cup Day has been held in the United States, although 7-Eleven stores in Australia, Canada, the Philippines and Malaysia have held BYO Cup Days in the past.

Slurpee drinks purchased during BYO Cup Day will count as a punch on 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased through the 7-Eleven mobile app. The program includes 7-Eleven coffee and its other hot beverages, plus Big Gulp®, Slurpee® and Chillers® drinks. If a customer already has six digital punches on their rewards card, they can redeem their free 7th drink at BYO Cup Day.

News & Online Media: Go to www.slurpee.com/byoc/press for images and b-roll assets.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 55,400 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013, #1 on Entrepreneur magazine's 2014 Top Global Franchise list, #10 spot on Entrepreneur magazine's Franchise 500 list for 2015 and #3 in Forbes magazine's Top 20 Franchises to Start. 7-Eleven is #3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." 7-Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine's Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

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SOURCE 7-Eleven, Inc.