Content Cloud from Thismoment Turns Marketers into Brand DJs New Platform Transforms User Generated Content and Existing Digital Assets into Real-Time, Creative Playlists that Enhance Consumer Interaction and Improve Marketing Performance
SAN FRANCISCO, March 4, 2014 /PRNewswire/ -- Thismoment, Inc. today took the wraps off of the industry's first open cloud-based content marketing platform designed to make it easy for brands to build and deliver rich content experiences to consumers across any mobile device, brand website or social channel. Thismoment Content Cloud™ is a new SaaS platform that allows major brands to source and mix content into 'playlists' and then share them with consumers to drive higher levels of engagement and marketing ROI across all screens and channels. Content Cloud will be demoed live for the first time in the FleishmanHillard black box Lounge at SXSW from March 7-11th.
A pioneer in the content marketing space since 2010, Thismoment's enterprise-class system has powered digital brand experiences for some of the world's most recognized companies, such as Coca Cola, Microsoft and Kia. Building on this leadership position, Content Cloud is the next generation of content marketing platforms – where brands can create 1-to-1, collaborative story arcs with their consumers.
"Content Cloud empowers marketers to deliver content-rich, responsive experiences that consumers will love and want to come back to over and over again," said Vince Broady, CEO of Thismoment. "We're making it effortless for brands to mix content from any source– whether earned or owned, photos, videos or apps –into dynamic playlists that can be easily shared wherever audiences are. We are excited to bring to market the first truly open end-to-end content marketing platform for our customers."
The average consumer views around 3,000 brand impressions per day across multiple devices and channels, making it harder than ever for brands to attract attention and foster engagement. In addition, brands face the daunting task of turning existing content into engaging, timely programs that look fresh and relevant to today's attention-strapped consumers. Thismoment Content Cloud helps with the following unique features:
- Centralized Content Discovery and Management – through integrations with existing Digital Asset Management Systems, APIs, UGC sources, and cloud-based content systems, brand marketers can access, obtain usage rights and leverage all their branded and user-generated content in one unified view. This allows for faster content discovery and makes it easier to build and produce programs in real time – all while ensuring the enterprise-level governance required by big brands.
- Branded Playlist Creation – enables brand managers to create unique multimedia playlists combining content and apps from the brand, users and agencies. These curated playlists can be easily mixed and reorganized for specific audience segments or even individual users. As a result, enterprises can enable global brand management and program development in real-time and at scale.
- One-Click Sharing Across Mobile Devices and Social Channels – once playlists are created, they are automatically rendered via cards, a mobile-first format that combines consistent display logic with simple social functionality. Cards can be managed and distributed across any consumer device or social channel via a centralized management dashboard. This provides brand managers with great control and minimizes the resources and investments traditionally required by multi-channel marketing programs.
"Thismoment has enabled us to combine the incredible creativity of our loyal customer base with our best owned content to create new, compelling stories across multiple social feeds and devices," said George Haynes, Social and Digital Media Manager for Kia Motors America. "By giving us a simple way to empower customers to contribute to our brand story, we are able to achieve the ultimate user engagement and strengthen brand affinity in entirely new ways."
The Content Cloud platform from Thismoment is now available to existing customers through a gated free trial at www.thismoment.com. The new platform will be generally available to all brands and agencies in early Q2 2014.
Thismoment offers the leading content marketing platform for finding, mixing and sharing digital content everywhere. The world's most recognizable brands use Thismoment's platform, Content Cloud, to effortlessly source the best brand and user-generated content, create original brand playlists, and distribute them to cards and feeds that are optimized for every device and social channel. Content Cloud integrates with leading social media and digital asset management systems to seamlessly enable enterprise workflow and collaboration. Hundreds of top brands and agencies choose Thismoment to power their digital marketing programs, including Coca-Cola, Intuit, Kia Motors, Levi's, Lionsgate, FleishmanHillard and Digitas. To learn more visit www.thismoment.com.
Sonia Bercel, Director of Corporate Communications, 415-837-8945, firstname.lastname@example.org
SOURCE Thismoment, Inc.