Conversion Logic Continues Year of Growth with 3 New Executive Appointments

LOS ANGELES, May 16, 2017 /PRNewswire/ -- Conversion Logic, the media industry's most intuitive unified marketing analytics platform, today announced the appointment of three C-level positions: Co-founder Alison Lohse has been appointed Chief Strategy Officer, Alexander Loeffler has been tapped as Chief Operating Officer, and Juan Suarez joins the company as Vice President of Customer Success.

With these appointments, Conversion Logic builds on a year of growth, including a recent closing of a $9 million Series A funding round and the acquisition of several Fortune 500 customers. Expanding its leadership team with these key industry veterans will ensure continued success throughout the rest of 2017 and beyond.

"Conversion Logic has had an extremely strong start to 2017 with a quarterly revenue increase of 263% from the same period in 2016. These appointments will help us reach our short- and long-term goals," said Brian Baumgart, CEO of Conversion Logic. "With Alison, Alexander, and Juan assuming these key positions, I am confident this will move us forward as the leading SaaS platform that solves cross-channel marketing measurement attribution and optimization challenges, powered by the most advanced machine learning and analytics platform."

Alison Lohse, co-founder of Conversion Logic, will assume a new role as Chief Strategy Officer, a key position created specifically to expand customer relationships. Her mission is to gain a deeper understanding of customers' marketing strategies, trends, goals, and key initiatives, synthesizing them internally to align to product roadmaps, priorities and innovation.

As the new Chief Operating Officer, Alexander Loeffler is charged with scaling the business by focusing on customer success, process, and operations. Alexander will be actively involved in business and product development, operational organization, and planning for the future of the company. He will also oversee customer success and the solutions architecture teams. Most recently, Alexander served as SVP Operations at Amobee, where he lead global operations. Prior to Amobee, Alexander was EVP Global Operations at Adconion Media Group, a company he co-founded, and COO of Adconion Direct, which sold to Amobee in 2014, where he ran global operations for the 650-person ad-tech leader.

Juan Suarez, new to Conversion Logic, brings a successful 15 year career in media and ad-tech, including consulting experience working with companies like Accenture, IBM and WPP's GroupM. Most recently, Juan built the West Coast practice for Xaxis, WPP's programmatic platform, where he managed large client accounts in the entertainment, CPG and retail sectors. As VP of Customer Success, Juan will be responsible for working with clients to ensure that Conversion logic exceeds their expectations and delivers measurable business value.

About Conversion Logic
Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built from the ground up for agility, innovation, and speed, Conversion Logic translates the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at www.conversionlogic.com.

SOURCE Conversion Logic

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