SKOKIE, Ill., March 22, 2016 /PRNewswire/ -- CPG Building Products, the leader in premium, low maintenance, exterior building products, announces Real Art Design Group as its new branding and digital strategy partner. In that role, Real Art will develop advanced digital platforms to showcase CPG Building Products' position as leaders in the industry. CPG Building Products' brands include high performance TimberTech Decking and Railing along with AZEK's industry pioneering Decking, Railing, Siding, Trim and Moulding.
"CPG Building Products is in the midst of major innovation and growth. This partnership with Real Art will enable us to draw on their invaluable creative guidance as we push forward building out our digital and channel strategies," said Chief Marketing Officer, Julia Fitzgerald.
Real Art has already completed brand positioning work with CPG Building Products designed to accelerate the value of its two premium brands, AZEK and TimberTech. Building on that work, the partnership continues as Real Art's digital platform team reshapes the company's websites and digital eco-system to support the brands and their digital marketing strategy.
"CPG is a forward-thinking company with best-in-class products, which offers us a great opportunity to tell the brands' stories in the digital space. We are excited to be able to use our digital expertise to help further elevate the CPG brands," said Chris Wire, President of Real Art.
Serving a growing roster of the world's top brands from its offices in New York, Chicago, and Dayton, Ohio, Real Art is known for its blended approach, combining strategy, art and technology to produce never-before-seen results. With this partnership, Real Art adds CPG Building Products to its list of national clients, including L'Oréal, ooVoo, Sears, Victoria's Secret and more.
About CPG Building Products:
Leading the development of premium, low maintenance, exterior building products, CPG Building Products markets the AZEK® and TimberTech® brands to a worldwide audience. With products that offer tangible benefits over traditional building materials, the AZEK and TimberTech product lines span Trim, Decking, Railing, Moulding, Porch, and Pavers backed by more than 30 years of manufacturing experience. Both brands, synonymous with quality and innovation, lead their market areas by continually reinventing product lines and redefining entire product categories. For more information about AZEK, visit www.azek.com or call 877-ASK-AZEK (877-275-2935). For information on TimberTech, visit www.timbertech.com or call 800-307-7708.
About Real Art:
Real Art is a new kind of physical/digital creative agency. The company's future-forward approach to crafting innovative solutions has kept Real Art growing since its inception, servicing brands such as 7-Eleven, Alien Workshop, Ford, L'Oréal, ooVoo, Samsung, Sears, Victoria's Secret, and more. The company employs digital, print and industrial designers, developers, writers, engineers and fabricators, who create large-scale installations, connected machines, experiential and digital/physical projects from the company's development lab in its 25,000-square-foot headquarters in Dayton, Ohio. To learn more about Real Art, visit realart.com.
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SOURCE CPG Building Products