SAN FRANCISCO, April 6, 2016 /PRNewswire/ -- Mobile programmatic DSP CrossInstall today announced PrePlay, playable mobile ads built for scale. Offering a holistic ad solution for mobile gaming companies, CrossInstall combines both the PrePlay ads it creates with its programmatic, performance-based bidder ensuring the ads hit the right target audience.
Playable mobile ads allow users to experience the games before being directed to the App Store or Google Play Store to download the full app. The playable ad units offer deeper experiences where users can spend a minute or two interacting with the ad.
"CrossInstall's PrePlay ads are designed to be interactive, playable ads that are tailored to the individual user, from casual to hardcore gamer, creating a fun and dynamic engagement," said Jeff Marshall, CrossInstall co-founder and CEO. "For users to return to a game, they have to experience and enjoy the first session. Playable ads remove this first step so the first point of contact happens before the download."
MoPub, one of CrossInstall's ad exchange partners, has also seen a positive impact for its publisher clients. "Since transitioning over to interactive playable units we've seen CrossInstall's eCPMs double for many of our publisher partners over the last six months," said Beth Gillmore, Head of Global Demand MoPub.
PrePlay playable mobile ads are grabbing users' attention and boosting app downloads and engagement. In the beta test period, upwards of 30 percent of CrossInstall's partners' users that clicked on PrePlay ads installed and ran the advertised apps compared with the industry standard of one percent for static ads.
CrossInstall offers mobile ads at scale through its programmatic DSP. The company provides a unique approach to mobile game advertising as it combines both the playable mobile gaming ads it creates with a programmatic, performance based bidder ensuring the ads hit the right audience. The San Francisco based company was founded in 2012. For more information visit crossinstall.com.
Debra Benson, Illume PR for CrossInstall
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