Cunning New York Hires Matt Rednor

NEW YORK, Feb. 10 /PRNewswire/ -- Cunning, the interactive brand experience company, announced today that Matt Rednor has been hired as "Strategic Bloke" for the New York office.  In this newly created position, Rednor will serve as chief strategist working directly with Mark Voysey, co-founder and "Head Bloke" of Cunning New York.

Rednor arrives from BBDO New York where he was Account Supervisor on such prestigious brands as Gillette, Procter & Gamble and Pizza Hut.  On Gillette, Rednor served a global role, leading a cross-functional, multi-agency team to integrate strategy across all consumer touch points for the blades and razors business.

"Matt adds a wonderful mix of account management, strategic planning, progressive ideas and global brand building to Cunning's team.  He's exactly what we need to continue to deliver the most groundbreaking and creative ideas to our clients.  We're thrilled to have him on board," said Voysey.

During his time at BBDO, Rednor embraced new media strategies and holistic programs to help increase consumer brand interaction, specifically targeting the youth market.  He produced a successful non-traditional campaign for Gillette body shaving centered on a micro site and viral film that garnered over 100 million impressions, the company's first one million hit video on YouTube.  Additionally, he was part of the core team that developed the platform for Gillette's brand architecture and new positioning.

"Cunning's client roster and creative solutions are top-notch," said Rednor.  "I'm looking forward to helping provide the strategic underpinning to drive this business to its next stage of evolution."

Rednor is a graduate of Syracuse University's S.I. Newhouse School of Public Communications.

About Cunning

Cunning is the interactive brand experience company that creates unique consumer opportunities to interact directly with brands both online and offline.  Building on a history of street events and stunts, Cunning can transfer the excitement of live events and activations into unique digital experiences.  Cunning's offices are based in London, New York and Dubai.  Its clients include Unilever, NBC and HSBC.  For more information, log on to www.cunning.com.

SOURCE Cunning New York