Custom Travel Solutions Introduces the "Travel Club" Concept to Non-Travel Brands and Organizations

TRAVELERS REST, S.C., May 22, 2018 /PRNewswire/ -- Custom Travel Solutions, the world's leading provider of elite membership-based travel and lifestyle benefits, has published a new report, "The Travel Club Concept: Revenue & Loyalty for Non-Travel Brands and Membership-Based Organizations." The report discusses how travel clubs can help drive revenue and loyalty for non-travel brands and organizations, including alumni clubs, banks, credit unions, frequent flyer programs, employee groups, network marketing companies, retailers, shared interest clubs and more.

"The travel club concept presents a unique business case for any company or organization that wants to increase revenue and strengthen loyalty with their customers or members." said Mike Putman, CEO of Custom Travel Solutions. "Almost every consumer aspires to travel, and non-travel businesses are recognizing an immense need and unconventional opportunity to leverage the universal appeal of travel and the high perceived value of travel and lifestyle benefits to supplement their core missions."

Key topics covered in the industry brief include:

• How travel clubs and loyalty programs can work together to drive ancillary revenue
• How offering elite travel and lifestyle benefits can help brands connect with their most loyal customers
• Why the "subscription economy" has breathed new life into the travel club concept for non-travel organizations
• Why brands need new marketing ideas – like the travel club concept – to convert brand affinity into brand equity

Travel Clubs, Loyalty and Revenue Opportunities
Like frequent flyer programs, the travel club concept is an idea that works because nearly everyone aspires to travel – they want to see, learn, taste, enjoy and experience. Leisure travelers in the U.S. spent $718 billion in 2017 and more consumers are mixing business and leisure trips. Despite these ready-made revenue opportunities, few companies or organizations outside the travel industry have the resources to build and maintain a travel club for their customers or members. Custom Travel Solutions harnesses the convenience, excitement and value of elite members-only travel benefits to drive loyalty and revenue for companies and organizations across the globe. 

Non-travel organizations recognize first the value of travel clubs to bring in more revenue from membership fees. Once implemented, a travel club that adheres to brand standards and delivers real value to members will not only generate fee revenue, but also boost brand loyalty and engagement.

Travel clubs are meant to be unique, exclusive and beneficial. This is how they improve loyalty and differentiate an organization in the eyes of existing and potential members, while at the same time increasing value of membership and adding new membership fees.

"The Travel Club Concept: Revenue & Loyalty for Non-Travel Brands and Membership-Based Organizations" can be downloaded here. For more information, or to schedule an interview with Mike Putman, CEO of Custom Travel Solutions, contact Kristin Grages at [email protected].

About Us
Custom Travel Solutions harnesses the convenience, excitement and value of elite members-only travel benefits to drive loyalty and revenue for companies and organizations across the globe.  By leveraging decades of industry experience and deep relationships throughout the travel ecosystem, Custom Travel Solutions creates a vast network of high-value travel and lifestyle perks at exclusive membership prices.  These products and services are delivered through an integrated, customizable platform that offers a branded end-user experience and high-touch customer service while fully automating all membership management and travel fulfillment functionality.  With Custom Travel Solutions, companies can easily offer their customers access to a trove of benefits otherwise prohibitive to the individual traveler, creating value and brand loyalty that promote recurring engagement and revenue growth.

SOURCE Custom Travel Solutions