CytoSport Introduces Evolve™: The Perfect On-The-Go, Naturally-Flavored Protein Beverage For Happy Healthy Busy Bodies

BENICIA, Calif., Jan. 15, 2013 /PRNewswire/ -- CytoSport™, Inc., the industry leader in sports and active lifestyle nutrition products and makers of Muscle Milk®, is excited to announce the launch of Evolve™, its new naturally-flavored protein shake that will serve as a complement to any woman's evolution toward a healthy lifestyle. Shaped by Muscle Milk, Evolve is the latest protein beverage innovation to hit CytoSport's portfolio. Available in early January 2013, Evolve can be found in the weight management or protein nutrition aisle at retailers nationwide.

Conveniently packaged in an 8.25 oz. portable Tetra Pak 4-pack, Evolve is sweetened with stevia, cane sugar and monk fruit. The ready-to-drink pack allows active women everywhere to enhance their nutritional intake. From active moms to young professionals, Evolve is a perfect addition to fit a busy lifestyle.

"Women today find themselves balancing combinations of careers, social and family life. As a working mother of three, I can identify," says CytoSport CMO Nikki Brown.  "Evolve is a delicious, low-calorie, protein-enhanced complement to an active, healthy lifestyle. It's taken the guesswork out of my action-packed morning, providing a satisfying on-the-go option."

Tonalin® CLA, an ingredient in Evolve, helps reduce body fat, maintains lean muscle mass and improves body composition. CLA (Conjugated Linoleic Acid) is a polyunsaturated, conjugated fatty acid that is a natural part of the human diet, found primarily in meat and dairy products. Tonalin is the original and number one brand of CLA, has been researched in multiple clinical studies to reduce body fat and prevent fat regain.

"We were looking for a premium ingredient that would appeal to women and provide an added functional benefit," says Brown. "Tonalin CLA is backed with research and is proven to be safe and efficacious. It not only helps enhance our shakes, but it also provides Evolve with an advantage over other beverage options." 

Evolve is lactose and gluten free and contains only 110 calories, including 12 grams of high-quality protein, 20 vitamins and minerals and is an excellent source of fiber. Uniquely designed to help healthy, busy women achieve their ideal lifestyle goals, Evolve is available in five delicious flavors: Chocolate, Vanilla Crème, Strawberry, Mixed Berry and Café Latte. For more information on Evolve, please visit www.drinkevolve.com or search for us at #DrinkEvolve on Facebook, Twitter, Pinterest and Instagram.    

ABOUT Evolve™
Evolve™ is a naturally flavored, 110-calorie protein beverage that can serve as a complement to any woman's evolution toward a healthy lifestyle.  The delicious and nutritious shake contains 12 grams of high-quality protein, 20 vitamins and minerals and is an excellent source of fiber. Evolve is sweetened with stevia, monk fruit and cane sugar and includes Tonalin® CLA, which helps reduce body fat and enhances lean muscle.  Evolve is lactose and gluten free. The beverage complements a smart nutrition plan that, when combined with a balanced exercise program, may contribute to weight management and recovery from exercise. Evolve is shaped by Muscle Milk and is available in five flavors: Chocolate, Vanilla Crème, Strawberry, Mixed Berry and Café Latte.  CytoSport™, the maker of Muscle Milk and Evolve, is one of the largest sport nutrition companies in the U.S. and offers a complete line of protein-enhanced products including powders, shakes and bars.

ABOUT CytoSport™, Inc.
CytoSport™, Inc. is one of the largest sports nutrition companies in the U.S. and provides high quality nutritional products to help athletes and active lifestyle individuals achieve their peak performance potential. Founded in 1998 by father and son duo Greg and Mike Pickett, the family-run business wholly owns its NSF International GMP for Sport™  Registered manufacturing and packaging facility in Benicia, Calif. The CytoSport team is dedicated to working with sports scientists, coaches and trainers to redefine protein-enhanced products to promote workout recovery, lean muscle growth and sustained energy.  CytoSport helps in building athletes from the inside out™  with a complete line of protein-enhanced products including powders, shakes and bars and is the parent company to Muscle Milk®, an award-winning protein line used by professional athletes, collegiate athletic departments and fitness enthusiasts everywhere.

ABOUT Tonalin® CLA
Tonalin is the most clinically tested CLA brand, having been used in the majority of human trials on body composition. Tonalin CLA is derived from safflowers using a proprietary process to create the highest quality of commercially available CLA. A naturally sourced product, it comes in several forms, such as oil and water-dispersible powder, making it suitable for applications in food, beverages and dietary supplements. Potential food applications include, but are not limited to, fats and cooking oils, dairy, beverages, frozen drinks, chocolate, wheat products, baked goods, coffee, fruit juice products, soy milk beverages and meal replacement beverages and bars. Tonalin CLA is an exclusively licensed product of BASF Personal Care and Nutrition GmbH.  

#DrinkEvolve

Media Contact
Fingerprint Communications
Melissa Kubrin | Lindsay Hubbard
Melissa@fingerprintcom.net
Lindsay@fingerprintcom.net
Ph: 310-276-7500

SOURCE CytoSport, Inc.



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