Dallas Mega-Church Launches GrinchAlert.com; Site Showcases Companies That Don't Support Christmas
Consumers log-in to report 'Naughty' or 'Nice' businesses around the U.S.
DALLAS, Dec. 7, 2010 /PRNewswire-USNewswire/ -- First Baptist Church of Dallas launched www.GrinchAlert.com today; a site dedicated to showcasing businesses that do not show outward signs of supporting Christmas through means of marketing, advertising and community relations – and also, the ones that do.
Dr. Robert Jeffress, pastor of the 13,000-member First Baptist Church of Dallas, was motivated to create www.GrinchAlert.com after observing that several businesses nationwide have been reported by the media after removing Christmas trees and choosing to use generic holiday language during the Christmas season.
"I wanted to do something positive to encourage businesses to acknowledge Christmas and not bow to the strident voices of a minority who object to the holiday," Jeffress said.
Dr. Jeffress announced the launch of www.GrinchAlert.com this morning on the morning show of KCBI 90.9 FM (www.kcbi.org), the church's 100,000 watt radio station (one of largest Christian radio stations in the country).
Consumers are encouraged to visit www.GrinchAlert.com and submit names of business or organization that refuses to acknowledge Christmas, and should thus be placed on "Naughty List." The group is also seeking names of businesses or organizations that do acknowledge Christmas, which should be placed on the "Nice List." GrinchAlert.com also has a Facebook Fan Page.
The Naughty and Nice list will be read every morning between now and Christmas at 7:40 a.m. CST, on KCBI radio. The list can also be found at www.GrinchAlert.com. The first business featured on Jeffress' "Nice List" is the Providence Bank in Southlake, where the CEO, who is also a member of Jeffress' church, has placed a nativity scene in the bank's lobby.
"I hope GrinchAlert.com will encourage other businesses and organizations to take similar actions," Jeffress said.
For media inquiries, please contact Jacob Day at First Baptist Church Dallas, 214-969-7760, firstname.lastname@example.org.
SOURCE First Baptist Church of Dallas