Dangdang Launches E-book Platform in China

BEIJING, Dec. 21, 2011 /PRNewswire-Asia/ -- E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer e-commerce company in China, today announced the launch of its e-book platform in China.

Dangdang provides approximately 50,000 book titles in the initial launch of the e-book platform at e.dangdang.com. After online payment, customers can download the digital content using Dangdang's free applications on iPhone™, iPad™ and Android™ devices or read online on their PCs.

"We are excited to break new ground with the launch of the e-book platform for our customers as we believe that the addition of digital content to our comprehensive online offerings will greatly enhance our customers' online shopping experience and satisfaction," said Guoqing Li, CEO of Dangdang. "We are positive about the e-book market in China. While we expect the revenue contribution from e-book sales to be modest initially, we believe that e-books will strengthen our leading position in the online book retailing market and play an increasingly important role in our media segment going forward."

About Dangdang

E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG) is a leading business-to-consumer e-commerce company in China. On its website dangdang.com, the Company offers more than 680,000 books and other media products as well as selected general merchandise products including beauty and personal care products, home and lifestyle products, baby, children and maternity products, apparel, digital and electronics products. It also operates the dangdang.com marketplace program, which allows third-party merchants to sell their products alongside products sourced by the Company. Dangdang's nationwide fulfillment and delivery capabilities, high-quality customer service support and scalable technology infrastructure enable it to provide a compelling online shopping experience to customers.

For investor and media inquiries, please contact:


Maria Xin

Investor Relations Director

E-commerce China Dangdang Inc.

+86-10-5799-2306

xinyi@dangdang.com


Caroline Straathof

IR Inside

+31-6-54624301

info@irinside.com



SOURCE E-commerce China Dangdang Inc.



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