David Yurman Announces Partnership With The Liya Kebede Foundation For Mother's Day 2014
NEW YORK, April 23, 2014 /PRNewswire/ -- In celebration of Mother's Day, David Yurman, America's premier jewelry and timepiece designer, announces its partnership with supermodel, Liya Kebede and her charity, The Liya Kebede Foundation (http://lkfound.org) in support of its "Defining the Moment" program. For the weekend of April 25th and May 3rd, the brand will donate a percentage of all retail and online sales including the newly released Petite Pave Love ID Bracelet to support the foundation's work to expand maternal health services in Ethiopia.
"Far too many women continue to die in childbirth around the world today. It's a tragedy that is entirely preventable by connecting mothers to critical health services in their communities," said Liya Kebede, founder of the organization. "I am delighted to partner with David Yurman and their valued customers this Mother's Day to make safe motherhood possible for more women."
Photographed in New York City, Liya Kebede wore the Love ID Bracelet from the Petite Pave collection. This unique creation of sterling silver with a white diamond inscription of "love," written in David Yurman's own hand, gives the piece a personalized and original style. The entire collection, that was created to honor downtown New York as a mecca of individualism by mixing colors, scales, and materials, is currently available in David Yurman retail and wholesale boutiques nationwide and at davidyurman.com.
The Liya Kebede Foundation works alongside a committed network of global health organizations to achieve Millennium Development Goal 5, reducing the number of maternal deaths dramatically and ensuring that all women can access life-saving care. In Kebede's home country of Ethiopia - where 90% of women give birth at home unattended - the foundation is upgrading local hospitals and maternity health centers and expand training and outreach activities aimed at connecting women in rural areas to safe birth services.
About David Yurman Inc.
David Yurman was founded in New York in 1980 and quickly became known as America's leading fine jewelry and luxury timepiece designer for men, women, and children. The signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 30 retail locations throughout the United States, Canada, France, and China, and at authorized fine jewelry and timepiece retailers worldwide.
For more information about David Yurman, visit davidyurman.com.
Follow us on: Twitter.com/davidyurman, Instagram.com/davidyurman, Pinterest.com/davidyurman, Youtube.com/davidyurman, Facebook.com/davidyurman.
About The Liya Kebede Foundation
Founded by Supermodel & designer Liya Kebede in 2005 The Liya Kebede Foundation supports leading organizations working to reduce maternal and newborn deaths in Africa through advocacy, education, grant making and partnerships. The Foundation champions innovative approaches to expand maternal health education and services.
For more information about The Liya Kebede Foundation, please visit:
http://lkfound.org
Follow us on: Twitter.com/lkfound; Facebook/lkfound
For additional information please contact:
Selda Bensusan
David Yurman
646.264.7702
[email protected]
Enjoli Duval
David Yurman
646.264.7491
[email protected]
Melissa Janis
The Liya Kebede Foundation
917-720-0365
[email protected]
Photo - http://photos.prnewswire.com/prnh/20140423/77479
SOURCE David Yurman Inc.
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