Davidoff Opens its Most Prestigious Flagship Store and Lounge in Downtown Manhattan

BASEL, Switzerland and NEW YORK, April 13, 2016 /PRNewswire/ -- Davidoff celebrates the official opening of its global Flagship Store and Cigar Lounge in lower Manhattan today. Davidoff of Geneva - since 1911 Downtown New York City occupies a spectacular 2000 square feet in Brookfield Place – a luxury shopping destination alongside the Hudson River in the Financial District. 

Photo - http://photos.prnewswire.com/prnh/20160412/354631 
Photo - http://photos.prnewswire.com/prnh/20160412/354632

The store is a beautiful illustration of Davidoff's new global retail concept, which features a luxury environment and guest experience. Guests are ushered into a premium cigar retail space, flanked by a walk-in humidor and luxury lounge. Private lockers are also available for lease by customers looking to store their personal collections.

"The new Davidoff Flagship Store in downtown New York marks the culmination of an ambitious new direction for Davidoff which brings our philosophy of 'Time Beautifully Filled' to life. From the expertise of the craft to the enjoyment of our products, this third Davidoff Flagship Store in New York will provide the ultimate luxury cigar experience to all who visit," said Hans-Kristian Hoejsgaard, CEO and board member of Oettinger Davidoff AG.

"Our mission is to delight and surprise our consumers both here in the US and worldwide by delivering unique brands and unrivalled retail experiences," said Jim Young, President Davidoff of Geneva USA. "Our Downtown New York Store is an exceptional addition to our portfolio of six luxury properties, including two others here in New York, and luxury cigar stores and lounges in Atlanta, Las Vegas and our US home town Tampa, Florida."

Each and every element of the space has been designed to evoke a sense of serene luxury:

• Dominican Artist Pascal Meccariello, who took part in the company's philanthropic program the Davidoff Art Initiative, created a bespoke art installation which is displayed in the lounge. Entitled "The Harvest", the one of a kind collage celebrates the tobacco leaf.
• Custom lounge furnishings from Walter Knoll Germany and Poltrona Frau.
• A visual centerpiece in the lounge is a chandelier created by Ontwerpduo called "Light Forest," designed to reflect the tropical flowers found in the Dominican Republic.

To commemorate the opening and to celebrate the new presence of "Davidoff of Geneva – since 1911" in downtown New York, the company has commissioned "The Downtown NYC Exclusive" cigar -- an elegant and well-balanced cigar with an enjoyable creamy finish and a delicate sweet aroma filled with notes of roasted nuts and honey. The Downtown NYC Exclusive is only available at the Downtown store and will retail for $25.00 per cigar or $250 for a box of 10.

Store Information:

Davidoff of Geneva - since 1911 Downtown New York
225 Liberty St,
New York, NY 10281
Phone: (212) 897-2866

Opening hours
Monday – Saturday: 10am to 8pm
Sunday: 12pm to 6pm

Additional New York Stores are located at:

Davidoff of Geneva - since 1911 Madison
515 Madison Ave.
New York, NY 10022
Phone (212) 751-9060

Davidoff of Geneva - since 1911 Sixth Avenue
1390 Ave. of the Americas
New York, NY 10019
Phone (212) 757-3167

Photos are available at: https://dam.oettingerdavidoff.com/pinaccess/pinaccess.do?pinCode=GiGvhWeZubyB

About Pascal Meccariello's commissioned work The Harvest

Beauty is in constant movement and evolution. When I found myself face-to-face with the tobacco leaves, I discovered an aspect of the evolutionary process I had not known before: the idea of maturation. The leaves are alive and in a state of constant change. They acquire new textures and colors. They gradually express their essence. This transformation has inspired my artistic work.

The large collage which I created for the Davidoff Flagship Store in New York City is made up of hundreds of figures, which I cut one-by-one with special scissors. I spread the tobacco leaves symmetrically on mirrors, giving birth to an image of the harvest. The composition not only evokes tobacco plants, but also refers to jungle vegetation and various flowers and fruits. Time was an essential ingredient of the work. Tobacco—so typical in the tropics, where I am from—was its ultimate inspiration. 

Davidoff invited me to see first-hand the processes of growing tobacco and making cigars. My visit to Santiago allowed me to discover this totally new world. It was an unforgettable and inspiring experience. I hope everyone can enjoy the atmosphere embodied in this work, as much as I enjoyed making it.

About Pascal Meccariello

Pascal Meccariello (b. 1968, Santo Domingo, Dominican Republic) is a multidisciplinary artist and actor who has worked in video, installation, photography, drawing, ceramics, and acting performances, among other artistic techniques. Among his most notable individual exhibitions is Invisible, in the Spanish Cultural Center in Santo Domingo, in 2013, which was aimed at visually impaired people. In the same year at the Mattatuck Museum in Waterbury, Connecticut, he presented Parenthesis. Meccariello was featured in the 55th Venice Biennale in 2013 and the 11th Biennial in Havana in 2012 with the group QUINTAPATA, of which he is a founding member. In 2007 and 2008, he took part in the Arteamericas Fair in Miami, and in 2004 was selected as a part of Island Nations, an exhibition in the RISD Museum in Providence, Rhode Island. His work has garnered important prizes and awards, including two first prizes at the 25th National Biennale of the Visual Arts in 2009 and the E. León Jimenes Art Competition in 2002. Meccariello's works have been entered into the collections at JPMorgan Chase, New York City; the Museum of Modern Art, in Santo Domingo; EKWC in s'Hertogenbosch, the Netherlands; and the Centro León in Santiago, Dominican Republic. Meccariello has been awarded several scholarships: UNESCO-Aschberg Bursary for Artists, Fulbright Scholar in Residence, and most recently the Davidoff Art Residency at the Red Gate Residency in Beijing, China.

About Oettinger Davidoff AG

The CHF 1.23 billion Oettinger Davidoff AG with over 3600 employees around the world, traces its roots back to 1875 and remains family-owned to this day with two distinctly different businesses: one focused on FMCG distribution in the Swiss market and the other dedicated to the core business of producing, marketing and retailing premium-branded cigars, tobacco products and accessories. The premium-branded cigar business includes Davidoff, AVO, Camacho, Cusano, Griffin's, Private Stock, Zino and Zino Platinum. The Oettinger Davidoff AG business is anchored in a strong "crop-to-shop" philosophy, having pursued vertical integration from the tobacco fields in the Dominican Republic, Honduras and Nicaragua to the global network of over 70 Davidoff Flagship Stores that complement a network of strong Appointed Merchants around the world.

US Media Contact for Davidoff of Geneva US:

Laura Peet
PeetCom Inc.
(917) 860-6285
Email

Media contact at Headquarters:

Oettinger Davidoff AG
Corporate Communications
Hochbergerstrasse 15
CH – 4002 Basel
Tel. +41 61 279 36 24
Email 
oettingerdavidoff.com 
davidoff.com

SOURCE Davidoff of Geneva