SAN ANTONIO, Feb. 11, 2015 /PRNewswire/ -- Davis Vision, a leading eye health and vision benefits plan, is pleased to announce the launch of a new digital platform to deliver a heightened interactive experience. The new website, Davis Vision Television, "DVTV", is an online gateway to enable transparency, accessibility, simplicity and what's trending in eyewear and eye care. The interactive, stand-alone site now offers both members and non-members access to a public portal for exploring the unique integrated business model and services offered by Davis Vision in a user-friendly, easy-to-understand format.
"Today's consumers are online an average of 5 hours per day on a variety of digital devices," states Celina Burns, President of Davis Vision. "Our DVTV experience enables us to engage and meet our members and consumers where, how, and when they want to be met."
DVTV is a groundbreaking effort for the vision benefit industry and includes the following unique features:
- Virtual frame try-on with a selection of over 1,000 options.
- Educational eye health videos narrated by Dr. Florian M. Safner, OD, Vice President of Professional Services, HVHC, Inc.
- Social media connectivity.
- Visionworks retail location search by zip code.
- DV LookBook magazine showcasing Davis Vision's Exclusive Collection of private label and designer frames, style tips and fashion guide.
Davis Vision invites you into their home, DVTV. They believe everyone deserves quality eye care and access to stylish eyewear at a fair price. This site is the next evolution; equipping consumers to make informed eye care decisions.
Join Davis Vision as they further connect in the digital space by visiting dvtv.davisvision.com or visit davisvision.com and click the link to the DVTV site.
About Davis Vision, Inc.
Davis Vision has been providing comprehensive vision benefits for over 50 years, and currently serves more than 21 million funded vision care members with eye care programs nationwide through a provider network of optometrists, ophthalmologists, and dispensing locations at more than 46,000 points of access, in both private and retail settings. For more information, visit www.DavisVision.com.
SOURCE Davis Vision
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