Defeat The Label, an Anti-Bullying Movement, to Make Major Announcement at Free Concert Given by Atlantic Recording Artist Cody Simpson

WEST BLOOMFIELD, Mich., Aug. 16, 2011 /PRNewswire/ -- Defeat The Label, an anti-bullying movement, has announced a free concert to be given by Atlantic Recording artist Cody Simpson at The Somerset Collection Grand Court in Troy, Michigan on Sunday, August 28th at 2:00pm ET, with special guest appearances by singer Jessica Jarrell, Alli Simpson, Hailey Baldwin and more! The event will include a fashion show by Pastry Shoes, a "Meet & Greet" before and after the show, and a major announcement alongside "Hands Across America" and "We Are The World" creator and organizer Ken Kragen.

"We are honored to have the support of so many influential people, including Cody Simpson, Miley Cyrus, music industry legend Ken Kragen, and PR guru Ken Sunshine, to name a few," said Lila Lazarus, spokesperson, Defeat The Label. "With their help, we have been able to share the social inclusion and anti-bullying message that we so strongly believe in here at Defeat The Label. We can't wait to announce our ground-breaking new initiative at the concert on August 28th!"

"Meet & Greet" passes will be available at http://DTL.ettend.com. To learn more about Defeat The Label, visit www.DefeatTheLabel.com, www.Facebook.com/DefeatTheLabel, and www.twitter.com/DefeatTheLabel.

ABOUT DEFEAT THE LABEL

Defeat The Label is an anti-bullying movement that works to promote an inclusive, judgment-free society. Support for Defeat The Label is provided in part by DTL Worldwide, a cause-based clothing line available at DTLShop.com. For more information, visit www.DefeatTheLabel.com or call 248.788.7878.

ABOUT CODY SIMPSON

Cody Simpson – who has only just returned from a sold out co-headline tour with Greyson Chance – has already been featured in an array of national publications, while also receiving extensive TV coverage including E! News, Access Hollywood, NBC's Today Show, CBS Saturday Early Show, Kids' Choice Award, and more! With over one million Twitter followers, over 1.4 million Facebook "likes" and over 74 million YouTube views, Simpson is already a genuine phenomenon. His single, "On My Mind," is quickly shaping up as Simpson's breakthrough U.S. hit. The track is currently climbing the charts at CHR/Pop radio outlets nationwide, having already hit #1 at Radio Disney (his second chart-topper at the network).  Meanwhile, the "On My Mind" companion video – directed by Travis Kopach (Panic! At The Disco, 3OH!3, Boys Like Girls) – is a certified YouTube smash with over 4 million views and counting at Cody's official YouTube channel, www.youtube.com/user/CodySimpsonMusic.

CONTACT:
Briele Douglass
212-691-2800
[email protected]

SOURCE Defeat The Label