2014

Degree Men® and U.S. Soccer Fans Inspire Team to DO:MORE in Brazil U.S. Men's National Team Unveils Massive, Personalized Fan Banner that will Travel with them to Brazil

ENGLEWOOD CLIFFS, N.J., May 30, 2014 /PRNewswire/ -- As soccer fever heats up in America and around the world, the official deodorant of U.S. Soccer, Degree Men® teams up with the U.S. Men's National Team to unveil a massive Fan Banner today in New York's Central Park. Measuring 30' high by 50' wide, the banner portrays the faces of thousands of U.S. Soccer fans showing their individual support for the team. The patriotic Fan Banner design will follow the team down to Brazil to be displayed at the U.S. Soccer Training Facility in Sao Paulo and fan rallies across the country – providing additional motivation and encouragement for the team to DO:MORE and IMPROVE each match.

Since February, fans have been demonstrating their national pride and support for the U.S. Men's National Team by uploading photos to DegreeSoccer.com. The images were then arranged in a unique red, white and blue photo mosaic design that represents the fans back in the U.S. and features several players from the U.S. Men's National Team with "DO:MORE FOR U.S. SOCCER" prominently displayed. Starting June 12, fans can also interact with the digital version of the Fan Banner at DegreeSoccer.com to search and find their photo within the mosaic design.

"Soccer is growing in popularity here in the states and it's amazing to see the fans' support displayed through the Degree® Fan Banner," said Clint Dempsey, U.S. Men's National Team Captain. "Degree Men® has provided a truly unique way for fans to be a part of the action in Brazil even if they can't physically be there. Seeing the Fan Banner and knowing it represents all of the great support we're getting back at home will definitely motivate the team to DO:MORE throughout the tournament."

DO:MORE FOR U.S. SOCCER
In addition to galvanizing fans to participate in the Fan Banner, Degree Men® has supported the team on and off the field. Earlier this spring, Degree Men® invited soccer fans to follow Dempsey's journey online in a short film series that chronicled his intense training and preparation for Brazil. The series was directed by actor and avid soccer fan Jon Hamm, who was inspired by Dempsey's work ethic on and off the field.

Degree Men® also supports fans who DO:MORE, and has partnered with the American Outlaws, the U.S. Soccer fan group whose mission is to unite and strengthen the team's supporters during the tournament. Through the partnership, Degree® and the American Outlaws are creating a video series that will chronicle four American Outlaw members as they travel around Brazil's diverse cities and landscapes and cheer on U.S. Soccer as they take on the world. Shortly after kickoff in Brazil, fans will be able to view the video series on The American Outlaws' YouTube channel, as well as DegreeSoccer.com and YouTube.com/Degree.

DO:MORE PRODUCTS
In honor of this summer's matches in Brazil, Degree Men® released a limited edition U.S. Soccer themed Adrenaline Series Overtime stick with new and improved MOTIONSENSE® Technology. This stick proudly displays the crest of U.S. Soccer and is designed for fans to show support for the team as they prepare for Brazil. The limited edition U.S. Soccer themed Adrenaline Series™ Overtime sticks are available at major retailers nationwide now through the end of this summer's matches in Brazil.

For more information on Degree Men®, visit DegreeDeodorant.com/Men, and follow Degree Men® on Twitter throughout the tournament. Fans can also check out DegreeSoccer.com to see the Fan Banner and to watch videos featuring Clint Dempsey as he trains to DO:MORE and IMPROVE.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q–tips, Ragú, Simple, Slim–Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.  

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well–being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living.  

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

About U.S. Soccer:
Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit ussoccer.com.

Photo - http://photos.prnewswire.com/prnh/20140530/92683

Photo - http://photos.prnewswire.com/prnh/20140530/92686

SOURCE Degree Men



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