2014

Developer Elad Group Strikes Innovative Partnership With Famed Retailer Bergdorf Goodman At Luxury Boutique Condominium 22 Central Park South 22 Central Park South Becomes First Ever Residential Development to Merge the World's Most Exclusive Department Store with Best in Class Real Estate

NEW YORK, March 31, 2014 /PRNewswire/ -- Elad Group has announced a unique collaboration with Bergdorf Goodman at the developer's newest project, 22 Central Park South, an exquisite collection of full floor condominium residences on The Park. This partnership is a first for the iconic retailer, and one that has produced a truly inspired model residence curated with distinctive accessories and art from the store's Decorative Home floor. Bergdorf Goodman and 22 Central Park South will also offer buyers the opportunity to be a part of an exclusive personal shopping and consulting program.

Photo - http://photos.prnewswire.com/prnh/20140331/NY91899

22 Central Park South affords incredible luxury set against the stunning backdrop of Central Park. This intimate building touts expansive, unobstructed Central Park views from six luxurious full-floor apartments and is topped by a splendid duplex penthouse with three private outdoor terraces.

Situated along one of Manhattan's most well-known corridors, neighboring the famed Plaza Hotel, 22 Central Park South is steps away from many of the city's world-class restaurants, hotels, cultural institutions, and sought-after shopping destinations on illustrious Fifth Avenue.

"Bergdorf Goodman is the dream partner for this project – the synergy is perfect," said Samantha Sax, Director of Sales and Marketing for Elad Group. "Bergdorf Goodman has styled Residence 7 with accessories, art work and bedding that really resonates with our buyers."

Bergdorf Goodman's Decorative Home stylists have expertly outfitted the decor of Residence 7 to include every wish list piece one could imagine including 400 thread count bed sheets, luxe cashmere throws, decorative antiques, sparkling crystal and fine china.  Beautiful picture frames, bookends, vases, votives, and more have been hand selected from Bergdorf Goodman's inimitable list of vendors including, L'Object, Kathryn McCoy, Veritas, Foundwell, Kelly Wearstler, Moser and AERIN. Artwork is curated by Dean Rhys Morgan.

"Buyers not only walk into a model residence that looks like their dream home but they have the unique opportunity to work with Bergdorf Goodman's top Decorative Home stylists and designers to actually create a dream home of their own at 22 Central Park South," added Sax. "22 Central Park South provides buyers with the direct access to the world's most exclusive department store."

The heart of each residence is the elegant great room, which overlooks Central Park and features a full wall, custom-built walnut millwork bookcase that surrounds a decorative fireplace. In Residence 7, the bookcase showcases a coveted collection of rare books personally selected by Bergdorf Goodman's vintage book purveyor and biblio-decorator Thomas Cary.

"Bergdorf Goodman is known throughout the world for its elegance, quality and superior customer service; partnering with a best-in-class residential property like 22 Central Park South – one that raises the bar on luxury – is a logical extension of the Bergdorf brand," said Andrew Mandell, VP, DMM of Decorative Home for Bergdorf Goodman.  "As we continue to work with 22 Central Park South, our scope of services and exclusive offerings will continue to grow, and we look forward to cultivating a dynamic relationship."

In addition to the elite staff of buyers and design specialists who will be at the resident's disposal to create the perfectly curated home at 22 Central Park South, owners will have access to a myriad of one-of-a-kind services from the Decorative Home floor, such as the opportunity to exclusively preview new and limited edition items from upcoming collections prior to in-store debut.

As the building has particularly caught the attention of international and pied-a-terre buyers, Bergdorf Goodman is exclusively offering 22 Central Park South residents the opportunity to virtually walk the home floor and consult with Bergdorf's top home decor specialists via Skype or Facetime. These design experts will hand select decor items, coordinate their delivery and perfectly arrange them in advance to suit each owner's specific needs and taste. 

Other fashion, beauty and style services may be arranged through 22 Central Park South's concierge, who will be directly connected to Bergdorf's staff of personal shoppers via an exclusive 24-hour phone line. Residents may simply call the concierge for VIP reservations at Bergdorf's popular eateries, BG Restaurant and Good Dish or to coordinate in home beauty services or in store appointments with Bergdorf's John Barrett salon or Tom Ford beauty and makeup. Upon opening in summer of 2014, the anticipated La Mer spa at Bergdorf, the first La Mer spa in the U.S., will also be available to residents with preferential access for treatments and service.

The six full-floor residences at 22 Central Park South are elegantly laid out two-bedroom, two and-a-half bathroom apartments spanning 2,021 square feet with walnut herringbone wood flooring throughout the foyer, living room and dining room. There is also an option for a one-bedroom, one-and-a-half bath floorplan. The building's top two floors house an expansive 2,943-square-foot duplex penthouse, offering three private outdoor terraces totaling 909 square feet.  

For more information, call (212) 588-5606 or visit www.22centralparksouth.com.

About Elad Group
With several billion dollars in assets, Elad Group is one of the nation's leading real estate companies responsible for the acquisition, development and conversion of architecturally significant residential and commercial properties in key markets throughout North America. 

Recent projects in Manhattan include 22 Central Park South, 5 Franklin Place and 250 West Street, which was identified as one of NYC's best-selling new residential developments in the first half of 2013. On the West Coast, Elad Group has developed and is currently marketing, The Carlyle Residences on the Wilshire Corridor in Los Angeles. Elad is also known for its history-making acquisition and successful restoration of the famed Plaza Hotel.

Upcoming projects include 346 Broadway, a landmarked property in TriBeCa being developed in partnership with The Peebles Corporation and a new mixed-use luxury project being developed in collaboration with Silverstein Properties on the Upper West Side.

Since its inception, Elad has focused most closely on building its portfolio in two key areas: acquiring landmark properties with potential for restoration and conversion as ultra-luxury residential buildings, and developing distinctive new ground-up residential properties that offer premier design elements and exclusive amenities. Throughout Elad's history, the firm has adhered to exacting standards with regard to the preservation of historic exterior and interior features. 

About Bergdorf Goodman
Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York's Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. Bergdorf Goodman: The pinnacle of style, service, and imagination, since 1901.

SOURCE Elad Group



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