Dextro Analytics Partners with Tapad to Deliver Persistent Measurement Across Devices

Dextro Clients to Achieve Increased Accuracy in Cross-Device Consumer Measurement and Engagement

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Feb 06, 2017, 05:00 ET

NEW YORK, Feb. 6, 2017 /PRNewswire/ -- Dextro Analytics, a pure play analytics company that harnesses the power of human learning and artificial reasoning to drive more informed and effective consumer marketing, is partnering with Tapad, the leading provider of unified, cross-screen marketing technology solutions. The deal is effective immediately and the scope of the partnership covers North America. Additional terms were not disclosed.

Leveraging Tapad's privacy-safe Device Graph^™, Dextro Analytics will be able to significantly bolster its insight engine to decode complex customer journeys. Armed with more relevant, actionable insights, marketers can use Dextro's cross-screen, closed-loop measurement systems to reach and engage the right customer at the right time through the right channel.

"Being able to accurately map consumer preferences, behaviors and journeys in a privacy-safe and unified way across devices is still one of the biggest pain points for marketers," said Ajith Govind, co-founder of Dextro Analytics. "At the same time, this partnership engages customers with the right message at the right time."

"Detecting latent patterns and signals, and tracing backward- and forward-looking behavioral characteristics, are keys to sustaining a competitive advantage in a crowded space," said Manmit Shrimali, co-founder of Dextro Analytics. "With the proliferation of data and devices, connecting the dots is of paramount importance."

"Dextro is solving some of the biggest challenges in analytics today," said Pierre Martensson, GM of Tapad's data division. "Our partners consistently see notable improvements in both budget allocation and device optimizations after integrating with the Tapad Device Graph, and I have every confidence that Dextro will be among them."

For more information about Dextro Analytics' revolutionary approach to using human learning and artificial intelligence algorithms to solve business and analytical problems, please visit http://dextroanalytics.com/. For more information about Tapad's cross-platform advertising solutions, please visit http://www.tapad.com/solutions.

About Dextro Analytics
Dextro Analytics is among the world's fastest growing analytics focused companies dedicated to helping clients realize value out of their analytics investment decisions. Dextro uses data to help clients across industry verticals successfully predict the future, optimize their business, and identify micro-patterns and hidden connections that traditional methods cannot. Building custom algorithms and analytic tools that amalgamate intuition, human learning and artificial intelligence techniques helps Dextro deliver not only better but different results for clients. Numerous Fortune 500 brands are leveraging Dextro's unique approach of "Adaptive Decision Making" to solve their problems differently.

Dextro Analytics is based in Seattle and has offices in Canada and India. www.dextroanalytics.com @Dextroanalytics

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers and technologies to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. In 2015, Tapad began aggressively licensing its identity management solution, the Tapad Device Graph™, and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco, Singapore and Toronto. Tapad's numerous awards include: EY Entrepreneur of The Year (East Coast) 2014, among Forbes' Most Promising Companies two year's running, Deloitte's Technology Fast 500, Crain's Fast 50, Entrepreneur 360, Digiday Signal Award, iMedia ASPY Award and a MarCom Gold Award.