Diageo ROKKS the States With Launch of New Imported Swedish Vodka

NORWALK, Conn., Sept. 22 /PRNewswire/ -- During the 9th Century, in the midst of the Viking Age, the earliest piece of Swedish literature was chiseled on the Rok Stone.  Still standing today, the Rok Stone is the largest and most famous rune-stone currently in existence serving as a historic reflection of the bold and innovative spirit of the Viking's history.  In celebration of this bold spirit, Diageo, the world's leading premium drinks business, today officially announced the U.S. launch of ROKK Vodka.  Hailing from Sweden, ROKK is a high quality premium priced offering produced through a freeze filtration process.  

(Photo: http://photos.prnewswire.com/prnh/20100922/NY69482)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100922/NY69482)

ROKK is crafted using European Wheat and Swedish spring water.  After being distilled four times, it is then 'Freeze Filtered' where the vodka is chilled to sub zero temperatures before running it through the filtration process, resulting in exceptional smoothness.  This freeze filtration process, combined with ROKK's high quality distillation, earned the brand a Double Gold Medal at the 2010 San Francisco World Spirits Competition.

"There is growing consumer interest in high quality, imported vodkas, and we are thrilled to introduce ROKK to the U.S. market, offering consumers a great tasting, incredibly smooth vodka choice that is bold and undeniable," said Adam Rosen, Brand Director.  "The launch of ROKK Vodka marks a significant addition to Diageo's offerings providing a compelling premium priced Swedish import in a period when consumers are looking for choice in the import space."

In addition to the base vodka (40% Alcohol by Volume), ROKK will be available in four flavors (35% ABV): Raspberry, Orange, Citrus, and Apple, at grocery, liquor, club and drug stores nationwide.

For additional information, please visit www.ROKKvodka.com, and always remember to drink ROKK responsibly.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

SOURCE Diageo