Digital Veteran Bill Campbell Joins CÜR Media, Inc.'s Board of Directors

FORMER UNIVERSAL MUSIC, SVP OF GLOBAL DIGITAL, AND FOUNDER OF BAREFOOT MEDIA, LLC

Feb 03, 2016, 09:37 ET from CUR Media, Inc.

NEW YORK, Feb. 3, 2016 /PRNewswire/ -- CÜR Media, Inc. (OTCQB: CURM) (OTCBB: CURM), today announced that Bill Campbell, Founder of Barefoot Media LLC, has been appointed to the Company's Board of Directors.

Campbell, a veteran digital executive with over twenty-five years of experience, is the founder of Barefoot Media LLC, a consulting firm focused on assisting companies with funding, digital strategy, business and financial modeling, licensing and negotiations. Barefoot's clients extend across a wide range of verticals including digital music, streaming video, media, beauty and fragrance, packaged food products, clean energy, film and TV. He is also Co-Founder of Crossfade Partners, an innovation and strategy firm.

Prior to founding Barefoot Media, Campbell was Senior Vice President, Global Digital Business, at Universal Music Group, as well as Senior Vice President, US Digital Business Development at Sony Music Entertainment. His responsibilities in those positions included content licensing, new channel development, and strategic partnerships for the distribution of the labels' content, including subscription services, a la carte downloads, mobile apps, streaming audio and video services, live audio products, D2C and cloud-based music services across a variety of content delivery platforms. Campbell's responsibilities also included negotiating and structuring key business terms, creating financial models, growing existing partners' revenue, evaluating and recommending investment opportunities, and exploring new technologies.

"I have been advising CÜR for a while now, assisting them with their content licensing deals and overall strategy, so the opportunity to work more closely with them as they prepare to launch what I believe is a very innovative music service is extremely exciting to me," said Campbell in a statement confirming his appointment.

"I have spent the majority of my career in the music industry helping the record labels adapt to constantly changing technologies while embracing new business models, and believe CÜR's hybrid model of passive radio listening and on-demand, lean-forward listening, along with integrated rich social features, will provide consumers with a great music experience at a very competitive price," he went on to say.

"We are excited for Bill Campbell to join CÜR's Board of Directors," said Tom Brophy, Founder and CEO of CÜR Media, Inc. "He is an industry leader, and brings with him years of experience in digital music and entertainment. Bill plays a major role in assisting us in negotiating our content licenses with major labels, independent labels and music publishers.  We look forward to having him on the team and continuing to receive his input during this critical time, as we prepare for the launch of CÜR Music's multi-tier streaming music subscription service starting at $1.99 per month."

About CÜR Media, Inc.

CÜR Media, Inc. is creating CÜR (pronounced 'cure'), a next generation social music streaming experience through the planned launch of CÜR Music, a social, mobile, and web streaming music application that CÜR Media, Inc. expects will go beyond the limitations of traditional music streaming services. Upon its anticipated launch, CÜR Music will unlock the truly expressive nature of an individual's connection with their music by fostering personalization, sharing and creativity. For more information, visit http://www.curmusic.com.

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SOURCE CUR Media, Inc.