NASHVILLE, Tenn., March 23, 2016 /PRNewswire/ -- Direct Auto & Life Insurance customers should feel the love this April as the company launches its third annual Customer Appreciation Month celebration. The promotion, which is meant to honor the insurance provider's policyholders, will feature over $15,000 in sweepstakes prizes as well as in-store celebrations throughout its 11-state footprint.
In addition, the company will continue its focus on giving back to the communities it serves by taking part in National Volunteer Week (April 11-15). With a goal of 4,000 service hours donated and nearly 1,000 Direct employees expected to participate, the planned service initiatives will benefit several non-profit organizations including Second Harvest Food Bank of Middle Tennessee, Feeding Tampa Bay, Capital Area United Way and Irving Cares.
"To serve our customers in all ways, always—that's the rule we live and work by at Direct," said Jack Campbell, Direct's Chief Operations Officer. "Our customers are the heart of our company, so part of truly serving them is letting them know how much they are valued and appreciated. We hope the sweepstakes, giveaways, celebrations and community service acts we have planned throughout Customer Appreciation Month will help us deliver that message."
Anyone is eligible for a chance to win a $500 gift card through Direct's Customer Appreciation Sweepstakes. Simply visit www.directappreciatesyou.com or stop by a local Direct store location between April 1 and April 30 to enter. Complete details, including official rules of the sweepstakes can be found at www.directappreciatesyou.com.
Additionally, every Friday in the month of April, each of the company's 400-plus store locations will host a celebration in honor of its customers. Many of Direct's local business partners will be on-hand for the celebrations, which will include food and giveaway prizes. The celebrations are free and open to the public. Check Direct's local store listings to find the location nearest you.
Customer Appreciation Month is especially poignant this year as it marks Direct's 25th anniversary as a provider of affordable non-standard auto insurance. Since its founding in 1991, the company has rapidly expanded across the Southeast while touting low rates and great services, regardless of driving history. To learn more about Direct Auto & Life Insurance, contact your local Direct store, call 1-877-GO-DIRECT, or visit www.directgeneral.com.
About Direct Auto Insurance
Direct General Corporation, headquartered in Nashville, Tennessee, is a privately owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in the southeastern United States. The Company, whose annual revenues exceed $500 million, markets and sells its products and services under the Direct Auto & Life Insurance brand in over 400 retail store outlets, by phone through its call center, and via the Internet.
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SOURCE Direct Auto & Life Insurance