EL SEGUNDO, Calif., Oct. 8, 2015 /PRNewswire/ -- DIRECTV, now part of the AT&T* family, is taking its first jab at Virtual Reality (VR). We're giving boxing fans a ringside seat with the new Big Knockout Boxing (BKB) VR App.
The new app delivers highlights from the June 27 BKB fight event at Mandalay Bay in Las Vegas. You can experience the blows and knock downs on your VR ready smartphone as if you were actually at the fight.
The BKB VR app is now available for Samsung Gear VR Innovator Edition and Cardboard (Android and iOS) headsets. You can also watch immersive BKB fight highlights in Samsung Milk VR, a premium virtual reality service. With the BKB VR app on the Samsung Gear VR Innovator Edition, you can select different fight highlights and close up camera feeds. Download the BKB VR app now from the Oculus™ Store, Google Play, and Apple App Stores.
"We know that VR can be a deeply engaging entertainment medium. It delivers a compelling sense of 'being there' that's unmatched by any other technology," said Jon Molod, vice president of Digital Entertainment Products Group, DIRECTV, part of the AT&T family. "We believe that much of VR's growth will be mobile driven. As the technology evolves we hope to find new ways to use VR to enhance not just BKB, but all sports experiences."
The BKB VR app was designed as a short form immersive experience focused on presenting a selection of the most exciting fight moments. The app's immersive content was filmed by a five- camera system designed to capture the event from the perspective of a fan in the audience.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We're the world's largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network has the nation's strongest 4G LTE signal and most reliable 4G LTE. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.
Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Signal and reliability strength claims based on nationwide carriers' 4G LTE. Signal strength claim based ONLY on avg. 4G LTE signal strength. 4G LTE not available everywhere.
*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.
SOURCE AT&T Inc.