ATLIT, Israel, November 10, 2015 /PRNewswire/ --
Salt of the Earth launches sodium reduction ingredient at Fi Europe
Umamix is a proprietary savory mix of quality sea salt and vegetable extracts rich in umami, the distinctive flavor-boosting "5th taste". The new formula is designed to reduce sodium and MSG in processed meat applications. The savory profile of Umamix is derived from three extracts: tomato, shiitake mushroom and kombu seaweed. In precise combination with pure Red Sea salt, it can enhance flavor while helping reduce sodium by up to 45%. It also replaces MSG, (monosodium glutamate), a common yet controversial flavor enhancer added to many processed meat products.
Salt is widely used in meat processing as a flavor enhancer as well as a functional ingredient. Hamburgers or meatballs typically contain 1.2-2% salt. According to latest lab tests results, Umamix can help decrease sodium by 45% in hamburgers and meatballs, and by 33% in frankfurter sausages, without affecting the taste of the final product. It is heat stable, pH stable, kosher, halal and has no artificial ingredients.
"Consumers are concerned more than ever about sodium content in their foods, but refuse to compromise on taste-and, of course, they also demand a clean label," says Revital Ben Shachar, Marketing Manager for Salt of the Earth. "Our sodium reduction ingredient is designed to address these needs and keep the consumer-craved salty, savory flavor. This highly cost-effective ingredient thus allows processors to meet all consumer demand targets."
Salt of the Earth, a global industry leader in salt and salt-related products, is a market innovator in progressive sodium-reduction solutions made from natural Red Sea salts.
With innovation and quality as its driving principles, Salt of the Earth has been producing sustainable sea salt solutions for the global food industry since 1922. Salt of the Earth's customers span more than 30 countries on five continents. The company controls and tracks sustainable salt resources and works to promote balanced salt consumption through innovative sodium reduction solutions.
Visit us at Fi Europe booth # 6N105
Salt of the Earth
Ms. Revital Ben Shachar
Ms. Liat Simha
SOURCE Salt of the Earth Ltd.